Laura Cooper

So in advertising, the company has really positioned to only really market it as Pepsi goes better with food. Food deserves Pepsi. And the positioning is like Pepsi is better than Coke or any other beverages for pairing with food because of a unique mix of spices, the level of carbonation, and the sweetness in Pepsi, it actually goes well with most foods.

So they've had a bunch of commercials to this end of people going into major fast food restaurants and swapping out Coke drinks with Pepsi when they're eating burgers.

So they've had a bunch of commercials to this end of people going into major fast food restaurants and swapping out Coke drinks with Pepsi when they're eating burgers.

So they've had a bunch of commercials to this end of people going into major fast food restaurants and swapping out Coke drinks with Pepsi when they're eating burgers.

We help people sneak Pepsi into places and don't serve it.

We help people sneak Pepsi into places and don't serve it.

We help people sneak Pepsi into places and don't serve it.

Why did PepsiCo buy Poppy? Well, Poppy is considered to be a healthier soda, and that is important to bringing in Gen Z and a bunch of new consumers. So I would say this also just shows that PepsiCo is committed to growing its soda offerings, whatever those may be, and bringing in new consumers. But PepsiCo still has an uphill road ahead.

Why did PepsiCo buy Poppy? Well, Poppy is considered to be a healthier soda, and that is important to bringing in Gen Z and a bunch of new consumers. So I would say this also just shows that PepsiCo is committed to growing its soda offerings, whatever those may be, and bringing in new consumers. But PepsiCo still has an uphill road ahead.

Why did PepsiCo buy Poppy? Well, Poppy is considered to be a healthier soda, and that is important to bringing in Gen Z and a bunch of new consumers. So I would say this also just shows that PepsiCo is committed to growing its soda offerings, whatever those may be, and bringing in new consumers. But PepsiCo still has an uphill road ahead.

I think that the soda category in general has some challenges ahead. I think in a time when, you know, RFK has come out and referred to sugary carbonated drinks as poison, that just the category as a whole is having a harder time in the Maha movement era. So it's just across the board for soda. It's a difficult time and people have already, you know, started to drink things regularly.

I think that the soda category in general has some challenges ahead. I think in a time when, you know, RFK has come out and referred to sugary carbonated drinks as poison, that just the category as a whole is having a harder time in the Maha movement era. So it's just across the board for soda. It's a difficult time and people have already, you know, started to drink things regularly.

I think that the soda category in general has some challenges ahead. I think in a time when, you know, RFK has come out and referred to sugary carbonated drinks as poison, that just the category as a whole is having a harder time in the Maha movement era. So it's just across the board for soda. It's a difficult time and people have already, you know, started to drink things regularly.

like energy drinks, like poppy, and, you know, seltzer instead of soda. So, like, soda overall is having a tough time. But Coke has always been number one, right?

like energy drinks, like poppy, and, you know, seltzer instead of soda. So, like, soda overall is having a tough time. But Coke has always been number one, right?

like energy drinks, like poppy, and, you know, seltzer instead of soda. So, like, soda overall is having a tough time. But Coke has always been number one, right?

Coca-Cola is a pure beverage company. They do not have food. And when I spoke to their CEO, he believes that their focus on this core area of beverage helped them win. When you think about Red Can Coke also, they have continued their marketing strategy. you always will still see, especially around Christmas time, tons of- The polar bears. Yes, the polar bears.

Coca-Cola is a pure beverage company. They do not have food. And when I spoke to their CEO, he believes that their focus on this core area of beverage helped them win. When you think about Red Can Coke also, they have continued their marketing strategy. you always will still see, especially around Christmas time, tons of- The polar bears. Yes, the polar bears.

Coca-Cola is a pure beverage company. They do not have food. And when I spoke to their CEO, he believes that their focus on this core area of beverage helped them win. When you think about Red Can Coke also, they have continued their marketing strategy. you always will still see, especially around Christmas time, tons of- The polar bears. Yes, the polar bears.

It's just like, it's kind of everywhere. Whereas Pepsi was for a while, but the marketing just shifted away. Yeah.