Laura Cooper

Ram joined and he really had a big job to do. He's told me that his marching orders were to regain share for Gatorade and Mountain Dew and Pepsi. And he set out to do that. Here's Krishnan speaking at a conference.

Ram joined and he really had a big job to do. He's told me that his marching orders were to regain share for Gatorade and Mountain Dew and Pepsi. And he set out to do that. Here's Krishnan speaking at a conference.

Ram joined and he really had a big job to do. He's told me that his marching orders were to regain share for Gatorade and Mountain Dew and Pepsi. And he set out to do that. Here's Krishnan speaking at a conference.

He's been on the road trying to talk to people, trying to look at shelves in places like 7-Eleven and really understand the consumer and where the brand is. He spends time with local sales teams. He goes and meets managers. And these are stores we all know, like Walmart or Dollar General. And the idea is, let's walk through the aisles. Let's make sure the shelves are full. Let's make sure that...

He's been on the road trying to talk to people, trying to look at shelves in places like 7-Eleven and really understand the consumer and where the brand is. He spends time with local sales teams. He goes and meets managers. And these are stores we all know, like Walmart or Dollar General. And the idea is, let's walk through the aisles. Let's make sure the shelves are full. Let's make sure that...

He's been on the road trying to talk to people, trying to look at shelves in places like 7-Eleven and really understand the consumer and where the brand is. He spends time with local sales teams. He goes and meets managers. And these are stores we all know, like Walmart or Dollar General. And the idea is, let's walk through the aisles. Let's make sure the shelves are full. Let's make sure that...

The PepsiCo drinks we need are highlighted the way they're supposed to be highlighted. You know, he's an extremely high up executive and he's traveling four days a week across the country doing this.

The PepsiCo drinks we need are highlighted the way they're supposed to be highlighted. You know, he's an extremely high up executive and he's traveling four days a week across the country doing this.

The PepsiCo drinks we need are highlighted the way they're supposed to be highlighted. You know, he's an extremely high up executive and he's traveling four days a week across the country doing this.

And PepsiCo Foods are known to have a very robust distribution strategy and be very, frankly, just to be very good at that.

And PepsiCo Foods are known to have a very robust distribution strategy and be very, frankly, just to be very good at that.

And PepsiCo Foods are known to have a very robust distribution strategy and be very, frankly, just to be very good at that.

So in advertising, the company has really positioned to only really market it as Pepsi goes better with food. Food deserves Pepsi. And the positioning is like Pepsi is better than Coke or any other beverages for pairing with food because of a unique mix of spices, the level of carbonation, and the sweetness in Pepsi, it actually goes well with most foods.

So in advertising, the company has really positioned to only really market it as Pepsi goes better with food. Food deserves Pepsi. And the positioning is like Pepsi is better than Coke or any other beverages for pairing with food because of a unique mix of spices, the level of carbonation, and the sweetness in Pepsi, it actually goes well with most foods.

So in advertising, the company has really positioned to only really market it as Pepsi goes better with food. Food deserves Pepsi. And the positioning is like Pepsi is better than Coke or any other beverages for pairing with food because of a unique mix of spices, the level of carbonation, and the sweetness in Pepsi, it actually goes well with most foods.

So they've had a bunch of commercials to this end of people going into major fast food restaurants and swapping out Coke drinks with Pepsi when they're eating burgers.

So they've had a bunch of commercials to this end of people going into major fast food restaurants and swapping out Coke drinks with Pepsi when they're eating burgers.

So they've had a bunch of commercials to this end of people going into major fast food restaurants and swapping out Coke drinks with Pepsi when they're eating burgers.

We help people sneak Pepsi into places and don't serve it.

We help people sneak Pepsi into places and don't serve it.