Laura Cooper

We help people sneak Pepsi into places and don't serve it.

Why did PepsiCo buy Poppy? Well, Poppy is considered to be a healthier soda, and that is important to bringing in Gen Z and a bunch of new consumers. So I would say this also just shows that PepsiCo is committed to growing its soda offerings, whatever those may be, and bringing in new consumers. But PepsiCo still has an uphill road ahead.

Why did PepsiCo buy Poppy? Well, Poppy is considered to be a healthier soda, and that is important to bringing in Gen Z and a bunch of new consumers. So I would say this also just shows that PepsiCo is committed to growing its soda offerings, whatever those may be, and bringing in new consumers. But PepsiCo still has an uphill road ahead.

Why did PepsiCo buy Poppy? Well, Poppy is considered to be a healthier soda, and that is important to bringing in Gen Z and a bunch of new consumers. So I would say this also just shows that PepsiCo is committed to growing its soda offerings, whatever those may be, and bringing in new consumers. But PepsiCo still has an uphill road ahead.

I think that the soda category in general has some challenges ahead. I think in a time when, you know, RFK has come out and referred to sugary carbonated drinks as poison, that just the category as a whole is having a harder time in the Maha movement era. So it's just across the board for soda. It's a difficult time and people have already, you know, started to drink things regularly.

I think that the soda category in general has some challenges ahead. I think in a time when, you know, RFK has come out and referred to sugary carbonated drinks as poison, that just the category as a whole is having a harder time in the Maha movement era. So it's just across the board for soda. It's a difficult time and people have already, you know, started to drink things regularly.

I think that the soda category in general has some challenges ahead. I think in a time when, you know, RFK has come out and referred to sugary carbonated drinks as poison, that just the category as a whole is having a harder time in the Maha movement era. So it's just across the board for soda. It's a difficult time and people have already, you know, started to drink things regularly.

like energy drinks, like poppy, and, you know, seltzer instead of soda. So, like, soda overall is having a tough time. But Coke has always been number one, right?

like energy drinks, like poppy, and, you know, seltzer instead of soda. So, like, soda overall is having a tough time. But Coke has always been number one, right?

like energy drinks, like poppy, and, you know, seltzer instead of soda. So, like, soda overall is having a tough time. But Coke has always been number one, right?

Coca-Cola is a pure beverage company. They do not have food. And when I spoke to their CEO, he believes that their focus on this core area of beverage helped them win. When you think about Red Can Coke also, they have continued their marketing strategy. you always will still see, especially around Christmas time, tons of- The polar bears. Yes, the polar bears.

Coca-Cola is a pure beverage company. They do not have food. And when I spoke to their CEO, he believes that their focus on this core area of beverage helped them win. When you think about Red Can Coke also, they have continued their marketing strategy. you always will still see, especially around Christmas time, tons of- The polar bears. Yes, the polar bears.

Coca-Cola is a pure beverage company. They do not have food. And when I spoke to their CEO, he believes that their focus on this core area of beverage helped them win. When you think about Red Can Coke also, they have continued their marketing strategy. you always will still see, especially around Christmas time, tons of- The polar bears. Yes, the polar bears.

It's just like, it's kind of everywhere. Whereas Pepsi was for a while, but the marketing just shifted away. Yeah.

It's just like, it's kind of everywhere. Whereas Pepsi was for a while, but the marketing just shifted away. Yeah.

It's just like, it's kind of everywhere. Whereas Pepsi was for a while, but the marketing just shifted away. Yeah.

I was scrolling through Instagram, and I saw she had a post, and it was about how much she loved the tiny cans of Coke. So even Britney's done with Pepsi? Who knows, but I did see that and think, wow, what? Do you think this pivot will work for PepsiCo? I think that PepsiCo definitely has an opportunity here and that they're doing everything they can to regain market share.

I was scrolling through Instagram, and I saw she had a post, and it was about how much she loved the tiny cans of Coke. So even Britney's done with Pepsi? Who knows, but I did see that and think, wow, what? Do you think this pivot will work for PepsiCo? I think that PepsiCo definitely has an opportunity here and that they're doing everything they can to regain market share.

I was scrolling through Instagram, and I saw she had a post, and it was about how much she loved the tiny cans of Coke. So even Britney's done with Pepsi? Who knows, but I did see that and think, wow, what? Do you think this pivot will work for PepsiCo? I think that PepsiCo definitely has an opportunity here and that they're doing everything they can to regain market share.

I also think buying Poppy was another way that even if like Blue Can Pepsi can't regain its number two spot, that they will still have growth in overall carbonated soft drinks. I do think that we will have to wait and see if these pivots work because it's not like when Michael Jackson and Britney Spears sold this to us.