Laura Debarra

They're all very similar.

keep the ones that are a natural fiber if the garment is worn close to your body.

Other ones will, sometimes we'll let like a really nice wool go or like a cotton long sleeve because we're just like, oh, it looks the same, but just be aware of what fibers you're keeping.

You want natural fibers in times of sweat, basically.

I think if you are aware of what, again, doing that wardrobe reset will help you with this.

What makes you feel good when you're wearing it?

And then when you see a trend come out, you're like, oh, this like, sometimes a trend comes out and I'm like, yes, like now it's going to be easier for me to replace the top that I bought years ago that I really like or whatever.

I think if it's what you have to be aware of every time I look at something like a certain, you shared a certain collab today.

But if you were in marketing and Adidas and you wanted to tackle a certain part of a very high consumption customer, like a section of the market, that is your poster girl.

Like if you if you are like, right, we are losing in a certain section of our business last year when we did our report.

We need to target women this age to this age.

How do we do it?

How do we target people that aren't active, aren't buying it from a performance point of view?

we target people who consume a lot.

And so you get someone like that.

But what always, what made me laugh about that particular ad is what's coming out a lot at the moment, this micro trend is it's almost like the Isabel Marant girl, which kind of comes from the Tom Ford for Gucci kind of era as well.

And it's these beautiful leather jackets that are,

They look like they're vintage.

They're high collar up here.

They've got the drop-down sleeve, almost like a bat wing.