Laura Dowling

I travel to Brussels Monday to Thursday and then I come in late Thursday night.

And then from Thursday evening to Sunday, I could be anywhere across the 15 counties.

I try and work to take Sundays off.

when league and championship has kicked off and that's like my outing but there's times to answer your question over over the winter period where you're like it's two o'clock in the morning and I'm just pulling into the house and I'm gone again at eight and you're like surely there's somewhere there's a better work-life balance where stress cortisol is not like pumping in your body all the time but then there's great wins I mean my team and I made some

phenomenal things around mental health or we're really trying to shed some light on menopausal care.

So for anybody who doesn't know, deep fakes have been around for a long time.

So they've been around in the movie and music industry for decades.

Oh, sorry.

Really?

Yeah.

So for anybody who's a Fast and Furious watcher, I love a good old Fast and Furious film.

You would have seen Paul Walker feature in later films after he had passed.

And that's that's AI generated content, you know.

And you see it in sometimes with animations or different things.

So and I always like to flag that because sometimes we see things we're like, well, we have to brand everything wrong.

Well, it's not like it's been around for a while.

But what we have now is, and we've had for quite a while, is deepfakes targeting women and young girls disproportionately.

So what I mean by that is about 99% of deepfakes that are being generated right now are pornographic or sexualized in style.

And 96% of the victim of that is women and young girls.

And it came into my orbit just before the 2024 elections.