Laura Elorza

Okay, so I do believe that like,

what you're saying, the statistics show Gen Z are drinking way less than other generations.

And I think we can attribute it to being conscious of the effects that alcohol has in your body, how you feel afterwards.

And sometimes when you drink a little too much, you start acting

to what you believe in and your principles and your main goals in life.

So I think it's attributed to that.

And I do believe that we are getting into a point that it's so important to know about ourselves.

And I do believe that all the other generations are catching up.

to understand more about your unconscious patterns on why you do the things you're doing, because maybe those habits don't serve you anymore.

They used to, they don't anymore, or they've never served you, and they didn't align with your personal preferences.

So that's why we think alcohol and alcohol moderation, it's a big thing coming up for a lot of people.

So, for example, we do believe the first thing is awareness, knowing about that habit that is not serving you anymore.

Sometimes we try to mask it or try and say, like, oh, this is a one-time thing, but it keeps on happening.

So, yeah.

Awareness is the main thing.

Awareness that you have unconscious patterns that most like 95% of our behavior, including our drinking patterns, usually originates beneath the surface.

So it's only 5% of it.

It's like really conscious.

So understanding.

Your patterns, it's the main thing.