Laura Perkes

Hello, hello, hello, and welcome back to What Is Public Relations, the podcast.

I'm your host, Laura Perps, PR specialist with over two decades of experience

in helping entrepreneurs become niche famous so that they are seen, heard, hired and paid as the authority.

As you are well versed in now, I have some of the most incredible experts on the podcast and today is absolutely no different.

I first met this guest last year when she came into the mastermind that I'm in as a guest expert and I just loved everything that she was saying and everything she

that she stands for.

So everybody listening, please give a very warm welcome to Kayleigh Greenacre.

You are so welcome.

So for anybody listening who doesn't know who you are, can you give yourself an introduction?

I love that.

Iconic leaders.

So for you, what makes an iconic leader?

Oh, I'm absolutely here for this and here for this conversation too.

Now, there are going to be some listeners out there who are probably thinking, yeah, you know, that's really easy for you to say because you're really confident and you've built this really successful business.

How do I step into who I am authentically?

And I'm going to give a little bit of context for you is, you know, I've kind of worn PR as like my badge of honor.

It's my identity.

I've been doing it for so long.

that it's just kind of like second nature to me.

And I've always led with expertise first because it always felt a little bit vulnerable revealing the real Laura.