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Laura Perkes

👤 Person
14 total appearances
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Podcast Appearances

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

But the reality is...

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

that you are fighting the noise in a busy inbox.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

So this is why I'm very passionate about making sure that your pitch is as perfect as it can be to get you noticed in the inbox.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

But often as the sender, as the person who has done their research, who has created the ideas, who's written the email pitch,

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

We've put so much into it that when you hear crickets, when there is tumbleweed rolling through your inbox, you do start to question yourself.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

And this is entirely normal.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

And this is why the more you do it, the easier it becomes at handling the fact that you've not had any feedback.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

Because even if a journalist replies, it's either going to be a yes or it's going to be a no.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

If you want to be featured in a women's monthly magazine, their timeframes are six months in advance.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

Nothing is going to change that.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

So there's no point fighting it.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

There's no point trying to change it.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

It's never going to change.

What is Public Relations?
Day 9: Patience, Persistence, and PR Results

You just have to accept it and see what else you can do in the meantime.