Laura Perkes

Hello, hello, hello, and welcome back to What is Public Relations, the podcast.

I'm your host, Laura Perks, PR specialist, working with entrepreneurs who are ready to become niche famous so that they are seen, heard, hired and paid as the authority.

Today is another guest episode and I cannot wait for you to listen to all the knowledge bombs she has to drop because this woman is phenomenal.

She has an incredible way of weaving identity work into growth and leadership from a business perspective.

So put your hands together and give a very big warm welcome to Jodie Hayward, your business woman...

You're, like I hear her say, your business wing woman.

So Jodie, please introduce yourself in a much better way than I just have.

I think everyone is going to be able to relate to the chaos.

And actually, how, because, you know, for the listeners, they might be thinking, oh, my God, how are you blending like identity and alignment with kind of business operations?

How did that come about?

Talk to me about your journey.

And I love that.

And it's interesting because I went through something similar.

And I'm sure I've shared it on the podcast before.

So I'll do like a little whistle stop tour of the update.

And it was towards the end of 2023.

And things just weren't feeling right in my business.

Now, I love PR.

I've been in it since I've been 21 years old.

I studied it at uni.