Laura Perkes

It's the ones that are going to cause division.

It's the ones that are going to make people respond.

And then when people respond, they're like, OK, fabulous.

This is a signal that we need to do more of this.

Is it?

Oh.

Yeah.

And as well, it's kind of controversial and disruptive, but you're not being a dick.

You've been given this name.

And you're using it to your advantage, which is genius from a business perspective.

Yeah.

Yeah, of course.

It does work well.

And what's, what's kind of, what's brilliant about it

is that you're showing other people how to respond or behave when it happens to them.

Yeah.

You know, there are so many people out in the world who are doing incredible things, who have got a really strong message, who aren't going there with the press because of all the negatives.

But as you've said, it's how you then turn those negatives into positives.

Yeah, of course.

And actually, a lot of the time, I mean, we see a lot with celebrities, especially like Harry and Meghan or more of the A-listers.