Lauren Cobello

Because if you're not set up for PR activities on the backend, you don't even know what the goal of PR is. It's going to be a waste of your money. And so we're very specific about the clients that we bring in. Like they need to be at a certain place of their brand in order to work with us because it's very strategic in what we're doing, right?

Because if you're not set up for PR activities on the backend, you don't even know what the goal of PR is. It's going to be a waste of your money. And so we're very specific about the clients that we bring in. Like they need to be at a certain place of their brand in order to work with us because it's very strategic in what we're doing, right?

Because if you're not set up for PR activities on the backend, you don't even know what the goal of PR is. It's going to be a waste of your money. And so we're very specific about the clients that we bring in. Like they need to be at a certain place of their brand in order to work with us because it's very strategic in what we're doing, right?

So that's crucial in this whole play of knowing and being really honed in on what your brand is and what it isn't.

So that's crucial in this whole play of knowing and being really honed in on what your brand is and what it isn't.

So that's crucial in this whole play of knowing and being really honed in on what your brand is and what it isn't.

Exactly. Very much aligned. And the same thing with your book. It needs to be aligned in the same way. And building the brand needs to come before writing the book. and launching the book. I would say it's crucial to have some sort of personal brand before you write the thought leadership book piece. And I would say that the thought leadership book is about a topic that you wanna solve.

Exactly. Very much aligned. And the same thing with your book. It needs to be aligned in the same way. And building the brand needs to come before writing the book. and launching the book. I would say it's crucial to have some sort of personal brand before you write the thought leadership book piece. And I would say that the thought leadership book is about a topic that you wanna solve.

Exactly. Very much aligned. And the same thing with your book. It needs to be aligned in the same way. And building the brand needs to come before writing the book. and launching the book. I would say it's crucial to have some sort of personal brand before you write the thought leadership book piece. And I would say that the thought leadership book is about a topic that you wanna solve.

But when I say write the right book for your brand is it needs to be similar to what your business goals are. So for example, if your business goals are to be a speaker, I'll use this example. Like let's say if you wanna be a speaker at dental conventions, if you're a dentist and you wanna speak at dental conventions,

But when I say write the right book for your brand is it needs to be similar to what your business goals are. So for example, if your business goals are to be a speaker, I'll use this example. Like let's say if you wanna be a speaker at dental conventions, if you're a dentist and you wanna speak at dental conventions,

But when I say write the right book for your brand is it needs to be similar to what your business goals are. So for example, if your business goals are to be a speaker, I'll use this example. Like let's say if you wanna be a speaker at dental conventions, if you're a dentist and you wanna speak at dental conventions,

and you want to sell this book to dentists, then you should write a book that is sellable to dentists, something that dentists care about. Maybe it's about scaling a dental practice. Maybe it's about how to scale your dental practice to eight figures or something like that. I would not write a children's book on getting how parents need to teach their kids how to brush their teeth better.

and you want to sell this book to dentists, then you should write a book that is sellable to dentists, something that dentists care about. Maybe it's about scaling a dental practice. Maybe it's about how to scale your dental practice to eight figures or something like that. I would not write a children's book on getting how parents need to teach their kids how to brush their teeth better.

and you want to sell this book to dentists, then you should write a book that is sellable to dentists, something that dentists care about. Maybe it's about scaling a dental practice. Maybe it's about how to scale your dental practice to eight figures or something like that. I would not write a children's book on getting how parents need to teach their kids how to brush their teeth better.

OK, does that make sense? So like you need to match the book with the end results. Now, if you're an educator who's going to take a kid's book into parent teacher conferences or parent events and you're going to be targeting parents, then that would make a lot more sense.

OK, does that make sense? So like you need to match the book with the end results. Now, if you're an educator who's going to take a kid's book into parent teacher conferences or parent events and you're going to be targeting parents, then that would make a lot more sense.

OK, does that make sense? So like you need to match the book with the end results. Now, if you're an educator who's going to take a kid's book into parent teacher conferences or parent events and you're going to be targeting parents, then that would make a lot more sense.

So when you're writing your book, you need to kind of have the end goal in mind of where is this going to sell and then work backwards because it's going to help with the strategy and the sales strategy. of how to sell that book a lot better in the end goal.

So when you're writing your book, you need to kind of have the end goal in mind of where is this going to sell and then work backwards because it's going to help with the strategy and the sales strategy. of how to sell that book a lot better in the end goal.