Lauren Cobello

So many, there needs to be the right book for your brand. Now, what I say about this is, and this happens all the time and people mess this up all the time and they come to me too late with their book, right? Is you need to have a book that solves the problems of your customers and clients. It can have your stories in it, but it needs to have some sort of how-to. So,

So many, there needs to be the right book for your brand. Now, what I say about this is, and this happens all the time and people mess this up all the time and they come to me too late with their book, right? Is you need to have a book that solves the problems of your customers and clients. It can have your stories in it, but it needs to have some sort of how-to. So,

Tip number one, do the sales funnel. Tip number two, be really clear. Tip number three, write a thought leadership book and include that thought leadership book in that sales funnel.

Tip number one, do the sales funnel. Tip number two, be really clear. Tip number three, write a thought leadership book and include that thought leadership book in that sales funnel.

Tip number one, do the sales funnel. Tip number two, be really clear. Tip number three, write a thought leadership book and include that thought leadership book in that sales funnel.

Okay.

Okay.

Okay.

I'm going slow, too. Jeez.

I'm going slow, too. Jeez.

I'm going slow, too. Jeez.

Yep, exactly. Exactly.

Yep, exactly. Exactly.

Yep, exactly. Exactly.

Yeah. So you need to understand what your brand is and what it isn't, right? You need to understand your target client. You need to understand their pain points. You need to understand what keeps them up at night. You need to understand what makes them buy, what makes them not buy. You need to understand what makes them excited and what their goals are in order to make this sales funnel work.

Yeah. So you need to understand what your brand is and what it isn't, right? You need to understand your target client. You need to understand their pain points. You need to understand what keeps them up at night. You need to understand what makes them buy, what makes them not buy. You need to understand what makes them excited and what their goals are in order to make this sales funnel work.

Yeah. So you need to understand what your brand is and what it isn't, right? You need to understand your target client. You need to understand their pain points. You need to understand what keeps them up at night. You need to understand what makes them buy, what makes them not buy. You need to understand what makes them excited and what their goals are in order to make this sales funnel work.

And what this sales funnel is going to do is bring people into your email list and bring in some revenue for you on the back end. So one of my sales funnels starts with, is your brand ready for PR, actually? On my personal website, laurencabello.com, I talk about that specifically. Is your brand ready for PR?

And what this sales funnel is going to do is bring people into your email list and bring in some revenue for you on the back end. So one of my sales funnels starts with, is your brand ready for PR, actually? On my personal website, laurencabello.com, I talk about that specifically. Is your brand ready for PR?

And what this sales funnel is going to do is bring people into your email list and bring in some revenue for you on the back end. So one of my sales funnels starts with, is your brand ready for PR, actually? On my personal website, laurencabello.com, I talk about that specifically. Is your brand ready for PR?