Lauren Cobello

And it even comes down to like, what do we put on the lower third of every single TV segment that we do? What are the talking points that we put in front of TV producers, making sure that they're crafted so that you can answer the way that Mick wants to answer, right? Everything is perfectly crafted so that you can amplify the message that you need to amplify to bring in new clients.

And so it's not like we're just going to throw spaghetti at a wall and hope that you get clients. It's very strategic. And how do we put the brand story out there in a way that resonates with people in a relationship way, but also resonates with people that see you and say, oh, like, I need to go and follow him. You know, and I think that then you can turn those into marketable assets.

And so it's not like we're just going to throw spaghetti at a wall and hope that you get clients. It's very strategic. And how do we put the brand story out there in a way that resonates with people in a relationship way, but also resonates with people that see you and say, oh, like, I need to go and follow him. You know, and I think that then you can turn those into marketable assets.

And so it's not like we're just going to throw spaghetti at a wall and hope that you get clients. It's very strategic. And how do we put the brand story out there in a way that resonates with people in a relationship way, but also resonates with people that see you and say, oh, like, I need to go and follow him. You know, and I think that then you can turn those into marketable assets.

But it's a it's a method of storytelling and warming up your audience and building trust and likability and like, oh, my gosh, I saw you on TV. Like, I have to work with this person over this person. And if you don't tell your story, somebody else will in a way that you don't, you know, really like probably or control or control.

But it's a it's a method of storytelling and warming up your audience and building trust and likability and like, oh, my gosh, I saw you on TV. Like, I have to work with this person over this person. And if you don't tell your story, somebody else will in a way that you don't, you know, really like probably or control or control.

But it's a it's a method of storytelling and warming up your audience and building trust and likability and like, oh, my gosh, I saw you on TV. Like, I have to work with this person over this person. And if you don't tell your story, somebody else will in a way that you don't, you know, really like probably or control or control.

it's a way that you can control the narrative. And then we turn them into marketable assets. Like every time I was on the Rachel Ray show or the today show, I would always take the picture that I took on set and then, you know, create an ad to that audience. Like, Hey, did you see me on the Rachel Ray show yesterday or see me on the today show?

it's a way that you can control the narrative. And then we turn them into marketable assets. Like every time I was on the Rachel Ray show or the today show, I would always take the picture that I took on set and then, you know, create an ad to that audience. Like, Hey, did you see me on the Rachel Ray show yesterday or see me on the today show?

it's a way that you can control the narrative. And then we turn them into marketable assets. Like every time I was on the Rachel Ray show or the today show, I would always take the picture that I took on set and then, you know, create an ad to that audience. Like, Hey, did you see me on the Rachel Ray show yesterday or see me on the today show?

And then create a sales funnel, you know, on the backend of that. So like, You can turn what we do in PR into those marketable assets to have an ROI on the back end that gives you some sort of, as marketers, right? We like to see those. But I think that trips some people up. It's like, well, I can't see like who clicked or who got me from this segment. And it's like, well, that's not the point.

And then create a sales funnel, you know, on the backend of that. So like, You can turn what we do in PR into those marketable assets to have an ROI on the back end that gives you some sort of, as marketers, right? We like to see those. But I think that trips some people up. It's like, well, I can't see like who clicked or who got me from this segment. And it's like, well, that's not the point.

And then create a sales funnel, you know, on the backend of that. So like, You can turn what we do in PR into those marketable assets to have an ROI on the back end that gives you some sort of, as marketers, right? We like to see those. But I think that trips some people up. It's like, well, I can't see like who clicked or who got me from this segment. And it's like, well, that's not the point.

It's not the point. It's like, how did you see me? You found me on Instagram. That's like exactly how PR works.

It's not the point. It's like, how did you see me? You found me on Instagram. That's like exactly how PR works.

It's not the point. It's like, how did you see me? You found me on Instagram. That's like exactly how PR works.

So tip number one should be that they should set up a sales funnel with a free offer and get people into their email list. Tip number one. Tip number two is really clear on what their brand is and what their brand is not. Who is their target demographic? And then they're going to write a thought leadership book about that topic. but they cannot write a memoir. Do not write a memoir.

So tip number one should be that they should set up a sales funnel with a free offer and get people into their email list. Tip number one. Tip number two is really clear on what their brand is and what their brand is not. Who is their target demographic? And then they're going to write a thought leadership book about that topic. but they cannot write a memoir. Do not write a memoir.

So tip number one should be that they should set up a sales funnel with a free offer and get people into their email list. Tip number one. Tip number two is really clear on what their brand is and what their brand is not. Who is their target demographic? And then they're going to write a thought leadership book about that topic. but they cannot write a memoir. Do not write a memoir.

So many, there needs to be the right book for your brand. Now, what I say about this is, and this happens all the time and people mess this up all the time and they come to me too late with their book, right? Is you need to have a book that solves the problems of your customers and clients. It can have your stories in it, but it needs to have some sort of how-to. So,