Lauren Cobello

That turned into a four year regular gig with the Dr. Oz show. So I invested in learning the skill. I invested the money in understanding how national television works, hired a publicist, but then I didn't just wait for the publicist. I went and did stuff like that myself. And I found out the name of the producer. And then I had my publicist pitcher.

That turned into a four year regular gig with the Dr. Oz show. So I invested in learning the skill. I invested the money in understanding how national television works, hired a publicist, but then I didn't just wait for the publicist. I went and did stuff like that myself. And I found out the name of the producer. And then I had my publicist pitcher.

That turned into a four year regular gig with the Dr. Oz show. So I invested in learning the skill. I invested the money in understanding how national television works, hired a publicist, but then I didn't just wait for the publicist. I went and did stuff like that myself. And I found out the name of the producer. And then I had my publicist pitcher.

And then that turned into a four-year relationship. So I'm a very strategic person. Like, what do I need to do to get to that next level? I need a book. I need a traditional book deal in order to break to that next level. How do I get there? How do I get that book deal? I need national television. Okay. So I need to get on national television first.

And then that turned into a four-year relationship. So I'm a very strategic person. Like, what do I need to do to get to that next level? I need a book. I need a traditional book deal in order to break to that next level. How do I get there? How do I get that book deal? I need national television. Okay. So I need to get on national television first.

And then that turned into a four-year relationship. So I'm a very strategic person. Like, what do I need to do to get to that next level? I need a book. I need a traditional book deal in order to break to that next level. How do I get there? How do I get that book deal? I need national television. Okay. So I need to get on national television first.

So that's how I kind of got into national TV, then use that to get the book deal. And then the book deal helped me get more national and made me a bestseller. So like, to me, it was like kind of looking, I don't like to say competition because I don't agree with competition. I don't see people as competitors. I see them as inspiration.

So that's how I kind of got into national TV, then use that to get the book deal. And then the book deal helped me get more national and made me a bestseller. So like, to me, it was like kind of looking, I don't like to say competition because I don't agree with competition. I don't see people as competitors. I see them as inspiration.

So that's how I kind of got into national TV, then use that to get the book deal. And then the book deal helped me get more national and made me a bestseller. So like, to me, it was like kind of looking, I don't like to say competition because I don't agree with competition. I don't see people as competitors. I see them as inspiration.

And so for me, that was the strategy behind, you know, okay, I see a couple people are doing this. What did they have to do to get there? I'm going to do what they did, do it better and secure myself on there. And all of those things are, you know, what I teach our clients now. Like, how do we get you there? It doesn't have to take you flying yourself to and sit in the audience of Dr. Oz now.

And so for me, that was the strategy behind, you know, okay, I see a couple people are doing this. What did they have to do to get there? I'm going to do what they did, do it better and secure myself on there. And all of those things are, you know, what I teach our clients now. Like, how do we get you there? It doesn't have to take you flying yourself to and sit in the audience of Dr. Oz now.

And so for me, that was the strategy behind, you know, okay, I see a couple people are doing this. What did they have to do to get there? I'm going to do what they did, do it better and secure myself on there. And all of those things are, you know, what I teach our clients now. Like, how do we get you there? It doesn't have to take you flying yourself to and sit in the audience of Dr. Oz now.

Really? I didn't know that.

Really? I didn't know that.

Really? I didn't know that.

And I think about it this way. PR is if nobody tells your story, somebody's telling your story, just not you. If you're not the one that's doing it. And so PR is a way and a methodology of telling your story online and through TV segments and articles and podcasts, right? So it's all strategy of how do we want Mick to show up in the world? What are the things that we want?

And I think about it this way. PR is if nobody tells your story, somebody's telling your story, just not you. If you're not the one that's doing it. And so PR is a way and a methodology of telling your story online and through TV segments and articles and podcasts, right? So it's all strategy of how do we want Mick to show up in the world? What are the things that we want?

And I think about it this way. PR is if nobody tells your story, somebody's telling your story, just not you. If you're not the one that's doing it. And so PR is a way and a methodology of telling your story online and through TV segments and articles and podcasts, right? So it's all strategy of how do we want Mick to show up in the world? What are the things that we want?

And it even comes down to like, what do we put on the lower third of every single TV segment that we do? What are the talking points that we put in front of TV producers, making sure that they're crafted so that you can answer the way that Mick wants to answer, right? Everything is perfectly crafted so that you can amplify the message that you need to amplify to bring in new clients.

And it even comes down to like, what do we put on the lower third of every single TV segment that we do? What are the talking points that we put in front of TV producers, making sure that they're crafted so that you can answer the way that Mick wants to answer, right? Everything is perfectly crafted so that you can amplify the message that you need to amplify to bring in new clients.