Lauren Cobello

Yeah. So for me, it was when I was, you know, I own my personal finance website. It was called Iamthatlady.com, which was the initial version of it. And I wanted to get a traditional book deal. I had already self-published two books. And to get a traditional book deal, you need to put together a pretty robust marketing plan.

Yeah. So for me, it was when I was, you know, I own my personal finance website. It was called Iamthatlady.com, which was the initial version of it. And I wanted to get a traditional book deal. I had already self-published two books. And to get a traditional book deal, you need to put together a pretty robust marketing plan.

And it was at that time I had been doing a lot of local television in my local area, and it wasn't enough for me to get a book deal. And so... It was then that I tried to hire my first publicist and she sent me a whole bunch of like go banking rate articles.

And it was at that time I had been doing a lot of local television in my local area, and it wasn't enough for me to get a book deal. And so... It was then that I tried to hire my first publicist and she sent me a whole bunch of like go banking rate articles.

And it was at that time I had been doing a lot of local television in my local area, and it wasn't enough for me to get a book deal. And so... It was then that I tried to hire my first publicist and she sent me a whole bunch of like go banking rate articles.

And now I'm not going to say bad on go banking rates, but we actually have a rule in our agency that we don't do go banking rates articles because I was like, I can flip a coin as an entrepreneur and get a go banking rate article. Like we all know people that write for go banking rates. Like we as entrepreneurs can get those so quickly, right? Now, some of them are really good.

And now I'm not going to say bad on go banking rates, but we actually have a rule in our agency that we don't do go banking rates articles because I was like, I can flip a coin as an entrepreneur and get a go banking rate article. Like we all know people that write for go banking rates. Like we as entrepreneurs can get those so quickly, right? Now, some of them are really good.

And now I'm not going to say bad on go banking rates, but we actually have a rule in our agency that we don't do go banking rates articles because I was like, I can flip a coin as an entrepreneur and get a go banking rate article. Like we all know people that write for go banking rates. Like we as entrepreneurs can get those so quickly, right? Now, some of them are really good.

And if it's like, you're just starting out with us and we need to get some quick press fast to get you some good SEO, like we'll do it because it makes strategic sense, right? Because we need to get your name out there. So I hired this publicist and that's all she sent me. And I'm like, all of my friends write for this. I'm wasting my money.

And if it's like, you're just starting out with us and we need to get some quick press fast to get you some good SEO, like we'll do it because it makes strategic sense, right? Because we need to get your name out there. So I hired this publicist and that's all she sent me. And I'm like, all of my friends write for this. I'm wasting my money.

And if it's like, you're just starting out with us and we need to get some quick press fast to get you some good SEO, like we'll do it because it makes strategic sense, right? Because we need to get your name out there. So I hired this publicist and that's all she sent me. And I'm like, all of my friends write for this. I'm wasting my money.

But I realized that a lot of people in my industry, there were a couple, maybe two or three people that were on national television. And I realized that in order to set myself apart from my competition, I needed to take a step forward. And so I invested in a media trainer. I invested in a high-tier publicist and a talent coach.

But I realized that a lot of people in my industry, there were a couple, maybe two or three people that were on national television. And I realized that in order to set myself apart from my competition, I needed to take a step forward. And so I invested in a media trainer. I invested in a high-tier publicist and a talent coach.

But I realized that a lot of people in my industry, there were a couple, maybe two or three people that were on national television. And I realized that in order to set myself apart from my competition, I needed to take a step forward. And so I invested in a media trainer. I invested in a high-tier publicist and a talent coach.

And that's when I started making that big shift towards trying for national. And I would do the craziest things, Mick. Like one time I answered somebody on Twitter. This was like in probably 2011, maybe. Somebody on Twitter posted like looking for a guest and their mom with like a shocking revelation or something like that to come on a national TV show. And I had no idea what it was.

And that's when I started making that big shift towards trying for national. And I would do the craziest things, Mick. Like one time I answered somebody on Twitter. This was like in probably 2011, maybe. Somebody on Twitter posted like looking for a guest and their mom with like a shocking revelation or something like that to come on a national TV show. And I had no idea what it was.

And that's when I started making that big shift towards trying for national. And I would do the craziest things, Mick. Like one time I answered somebody on Twitter. This was like in probably 2011, maybe. Somebody on Twitter posted like looking for a guest and their mom with like a shocking revelation or something like that to come on a national TV show. And I had no idea what it was.

You know, I'll do it fine. So, and it was for Dr. Oz and I didn't find that out till later. And so I flew myself to New York city and I did the Dr. Oz show. They sat me in the audience. The only reason I did that is because I was trying to break into national. And I knew that if I met the producers, I could try to convince her to have me on the show.

You know, I'll do it fine. So, and it was for Dr. Oz and I didn't find that out till later. And so I flew myself to New York city and I did the Dr. Oz show. They sat me in the audience. The only reason I did that is because I was trying to break into national. And I knew that if I met the producers, I could try to convince her to have me on the show.

You know, I'll do it fine. So, and it was for Dr. Oz and I didn't find that out till later. And so I flew myself to New York city and I did the Dr. Oz show. They sat me in the audience. The only reason I did that is because I was trying to break into national. And I knew that if I met the producers, I could try to convince her to have me on the show.