Lauren Cobello

That what we're seeing is a rush back to traditional media for people that are smart. because you cannot pay for those appearances. You can't pay for a Today Show appearance. You can't pay for a TV segment. There's some pay-to-play segments that are out there, but everybody knows what they are. You can't pay for a GMA or a Cheddar or any of our CNBC segment.

Those are earned because you are valuable enough for your story to get featured, right? And so you have to have the combination of marketing and PR.

Those are earned because you are valuable enough for your story to get featured, right? And so you have to have the combination of marketing and PR.

Those are earned because you are valuable enough for your story to get featured, right? And so you have to have the combination of marketing and PR.

But if you go to two different Instagrams or two different TikToks and you see two different platforms and you land on each of their pages and you see one that just has reels and you see one that has reels with As Seen On Today, As Seen On GMA, As Seen On CNBC, which one are you going to listen to more? The one that has a scene on Forbes, CNBC, Fox, CNN, you know, all of those things.

But if you go to two different Instagrams or two different TikToks and you see two different platforms and you land on each of their pages and you see one that just has reels and you see one that has reels with As Seen On Today, As Seen On GMA, As Seen On CNBC, which one are you going to listen to more? The one that has a scene on Forbes, CNBC, Fox, CNN, you know, all of those things.

But if you go to two different Instagrams or two different TikToks and you see two different platforms and you land on each of their pages and you see one that just has reels and you see one that has reels with As Seen On Today, As Seen On GMA, As Seen On CNBC, which one are you going to listen to more? The one that has a scene on Forbes, CNBC, Fox, CNN, you know, all of those things.

So you have to sprinkle in PR because if nobody knows your message and if nobody sees that you're getting these really amazing earned media segments because you are the expert and the thought leader in that, you're going to blend in with everybody else. And the goal is to stick to the top and to be the number one and to have your message number one.

So you have to sprinkle in PR because if nobody knows your message and if nobody sees that you're getting these really amazing earned media segments because you are the expert and the thought leader in that, you're going to blend in with everybody else. And the goal is to stick to the top and to be the number one and to have your message number one.

So you have to sprinkle in PR because if nobody knows your message and if nobody sees that you're getting these really amazing earned media segments because you are the expert and the thought leader in that, you're going to blend in with everybody else. And the goal is to stick to the top and to be the number one and to have your message number one.

The people that are standing out right now are the people that are having that national media exposure and all of that press. It's just the way it is. It's the way it always has been. And marketers will say, well, we have an ROI. So, yeah. So do PR and turn those into marketable assets. And then we can judge the ROI of those. But there's still an ROI in PR.

The people that are standing out right now are the people that are having that national media exposure and all of that press. It's just the way it is. It's the way it always has been. And marketers will say, well, we have an ROI. So, yeah. So do PR and turn those into marketable assets. And then we can judge the ROI of those. But there's still an ROI in PR.

The people that are standing out right now are the people that are having that national media exposure and all of that press. It's just the way it is. It's the way it always has been. And marketers will say, well, we have an ROI. So, yeah. So do PR and turn those into marketable assets. And then we can judge the ROI of those. But there's still an ROI in PR.

There's just a different way to measure it, you know, through what's called AVM, the average, you know, you look at the average millions of views on articles and TV segments. And, you know, our clients are getting millions and millions of views. We have one client in the past year and a half who's had over 35 million eyeballs on him, new eyeballs.

There's just a different way to measure it, you know, through what's called AVM, the average, you know, you look at the average millions of views on articles and TV segments. And, you know, our clients are getting millions and millions of views. We have one client in the past year and a half who's had over 35 million eyeballs on him, new eyeballs.

There's just a different way to measure it, you know, through what's called AVM, the average, you know, you look at the average millions of views on articles and TV segments. And, you know, our clients are getting millions and millions of views. We have one client in the past year and a half who's had over 35 million eyeballs on him, new eyeballs.

And you can't tell me that that's not worth something.

And you can't tell me that that's not worth something.

And you can't tell me that that's not worth something.

Yeah. So for me, it was when I was, you know, I own my personal finance website. It was called Iamthatlady.com, which was the initial version of it. And I wanted to get a traditional book deal. I had already self-published two books. And to get a traditional book deal, you need to put together a pretty robust marketing plan.