Lauren Cobello

I love this question. And I love the question when people come to me and they say, PR is dead. TV is dead. I'm like, I thank you for saying that because it's not. And this is why it's not, right? Is we still have 5 million people tuning in to the Today Show. 5 million. So you've now taken that 100 right from your email list and turned it into 5 million people. And from that 5 million, that...

I love this question. And I love the question when people come to me and they say, PR is dead. TV is dead. I'm like, I thank you for saying that because it's not. And this is why it's not, right? Is we still have 5 million people tuning in to the Today Show. 5 million. So you've now taken that 100 right from your email list and turned it into 5 million people. And from that 5 million, that...

I love this question. And I love the question when people come to me and they say, PR is dead. TV is dead. I'm like, I thank you for saying that because it's not. And this is why it's not, right? Is we still have 5 million people tuning in to the Today Show. 5 million. So you've now taken that 100 right from your email list and turned it into 5 million people. And from that 5 million, that...

Our regulars of the Today Show that are watching through social media, we now have another 3 million, 5 million from their social media channels. So now we've added an additional 5 million from people that are watching them on Instagram and YouTube and their TikToks, right? So now we've added an additional 5 million.

Our regulars of the Today Show that are watching through social media, we now have another 3 million, 5 million from their social media channels. So now we've added an additional 5 million from people that are watching them on Instagram and YouTube and their TikToks, right? So now we've added an additional 5 million.

Our regulars of the Today Show that are watching through social media, we now have another 3 million, 5 million from their social media channels. So now we've added an additional 5 million from people that are watching them on Instagram and YouTube and their TikToks, right? So now we've added an additional 5 million.

Now, what's great about all of that is that we can now tag all of these audiences with these marketable assets. So I always say that PR and marketing work really, really well together, right? And I also love the saying that if a tree falls in the forest, does it even make a sound?

Now, what's great about all of that is that we can now tag all of these audiences with these marketable assets. So I always say that PR and marketing work really, really well together, right? And I also love the saying that if a tree falls in the forest, does it even make a sound?

Now, what's great about all of that is that we can now tag all of these audiences with these marketable assets. So I always say that PR and marketing work really, really well together, right? And I also love the saying that if a tree falls in the forest, does it even make a sound?

but if nobody's around it, does anybody hear it?

but if nobody's around it, does anybody hear it?

but if nobody's around it, does anybody hear it?

Still makes a sound, but does it ever move the needle, right?

Still makes a sound, but does it ever move the needle, right?

Still makes a sound, but does it ever move the needle, right?

So when you're marketing to an audience that is dead, right, we need new eyeballs, right? And what's actually really brilliant about kind of the way that marketing is now is that everybody is so focused on social media and becoming an influencer and paying for numbers and paying for likes and paying for influence, right?

So when you're marketing to an audience that is dead, right, we need new eyeballs, right? And what's actually really brilliant about kind of the way that marketing is now is that everybody is so focused on social media and becoming an influencer and paying for numbers and paying for likes and paying for influence, right?

So when you're marketing to an audience that is dead, right, we need new eyeballs, right? And what's actually really brilliant about kind of the way that marketing is now is that everybody is so focused on social media and becoming an influencer and paying for numbers and paying for likes and paying for influence, right?

That what we're seeing is a rush back to traditional media for people that are smart. because you cannot pay for those appearances. You can't pay for a Today Show appearance. You can't pay for a TV segment. There's some pay-to-play segments that are out there, but everybody knows what they are. You can't pay for a GMA or a Cheddar or any of our CNBC segment.

That what we're seeing is a rush back to traditional media for people that are smart. because you cannot pay for those appearances. You can't pay for a Today Show appearance. You can't pay for a TV segment. There's some pay-to-play segments that are out there, but everybody knows what they are. You can't pay for a GMA or a Cheddar or any of our CNBC segment.