Lauren Feiner
👤 PersonAppearances Over Time
Podcast Appearances
And it seems like the government is trying to paint this picture that Google employees understood the kinds of pushback that they were getting, particularly from the publisher side and trying to show the kind of impact that Google's alleged monopoly power had on particularly the publishing industry.
And it seems like the government is trying to paint this picture that Google employees understood the kinds of pushback that they were getting, particularly from the publisher side and trying to show the kind of impact that Google's alleged monopoly power had on particularly the publishing industry.
There's a couple of acquisitions that are mentioned in this case, but I think really the most important one is Google's acquisition of DoubleClick, which kind of brought over the publisher ad server and helped Google build out its ad exchange.
There's a couple of acquisitions that are mentioned in this case, but I think really the most important one is Google's acquisition of DoubleClick, which kind of brought over the publisher ad server and helped Google build out its ad exchange.
There's a couple of acquisitions that are mentioned in this case, but I think really the most important one is Google's acquisition of DoubleClick, which kind of brought over the publisher ad server and helped Google build out its ad exchange.
And those are the two pieces of technology that the government is saying Google has illegally tied together to basically lock in customers and make it really difficult to switch to another ad. ad tech tool and just compound its dominance in the market.
And those are the two pieces of technology that the government is saying Google has illegally tied together to basically lock in customers and make it really difficult to switch to another ad. ad tech tool and just compound its dominance in the market.
And those are the two pieces of technology that the government is saying Google has illegally tied together to basically lock in customers and make it really difficult to switch to another ad. ad tech tool and just compound its dominance in the market.
The FTC did review this acquisition, but they ultimately decided to let it go through. And when that happens, I think to the general public, they might see that an agency lets an acquisition go through. It means they kind of put their stamp of approval on it. That's not entirely how it works.
The FTC did review this acquisition, but they ultimately decided to let it go through. And when that happens, I think to the general public, they might see that an agency lets an acquisition go through. It means they kind of put their stamp of approval on it. That's not entirely how it works.
The FTC did review this acquisition, but they ultimately decided to let it go through. And when that happens, I think to the general public, they might see that an agency lets an acquisition go through. It means they kind of put their stamp of approval on it. That's not entirely how it works.
If the FTC or the DOJ antitrust division lets an acquisition go through, it basically just means that they're choosing not to challenge it right now, but they always have the right to challenge it in the future. Of course, that could be more complicated for many reasons. And there's also the problem of, you know, it's difficult to unscramble the eggs. That's a common phrase in antitrust.
If the FTC or the DOJ antitrust division lets an acquisition go through, it basically just means that they're choosing not to challenge it right now, but they always have the right to challenge it in the future. Of course, that could be more complicated for many reasons. And there's also the problem of, you know, it's difficult to unscramble the eggs. That's a common phrase in antitrust.
If the FTC or the DOJ antitrust division lets an acquisition go through, it basically just means that they're choosing not to challenge it right now, but they always have the right to challenge it in the future. Of course, that could be more complicated for many reasons. And there's also the problem of, you know, it's difficult to unscramble the eggs. That's a common phrase in antitrust.
Once everything is mixed together,
Once everything is mixed together,
Once everything is mixed together,
In opening arguments, the government basically laid out three different ways that Google behaved that it said was, quote, straight out of the classic monopolist playbook. Really what it comes down to is control. That's really the government's main narrative in its opening arguments of this case. So they said first they control the competition by buying competitors like DoubleClick.
In opening arguments, the government basically laid out three different ways that Google behaved that it said was, quote, straight out of the classic monopolist playbook. Really what it comes down to is control. That's really the government's main narrative in its opening arguments of this case. So they said first they control the competition by buying competitors like DoubleClick.
In opening arguments, the government basically laid out three different ways that Google behaved that it said was, quote, straight out of the classic monopolist playbook. Really what it comes down to is control. That's really the government's main narrative in its opening arguments of this case. So they said first they control the competition by buying competitors like DoubleClick.