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Amgen, a leading biotechnology company, needed a global financial company to facilitate funding and acquisition to broaden Amgen's therapeutic reach, expand its pipeline, and accelerate bringing new and innovative medicines to patients in need globally.
They found that partner in Citi, whose seamlessly connected banking, markets, and services businesses can advise, finance, and close deals around the world. Learn more at citi.com slash client stories.
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Hello and welcome to Decoder. I'm Neil I. Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other problems. Today, we're talking about the big Google antitrust trial that's currently taking place in a federal courthouse. No, not the one you're thinking of. It's the second Google antitrust case in just as many months.
The company lost a landmark case in August in which a court ruled that it had an illegal monopoly in search. This time around, the Department of Justice is claiming that Google has another illegal monopoly in the online advertising market. Unlike the search case, the ads case is both extremely complicated and somewhat harder to see.
We all use search all day, and we're surrounded by online ads all day. But while it's easy to talk about search, no one really wants to think about how the ads get there or how much they really cost.
And there's added complexity here because of the intricate relationship between Google's ad products and its search engine, which afforded Google the scale and resources and quite honestly cash flow to grow far faster than its competition. especially through aggressive acquisitions.
See, while Google figured out how to put ads on the search results page all by itself, it had to acquire its expertise in many of the other forms of online advertising like display and video ads by buying competitors.
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