Neil I. Patel

Hello and welcome to Decoder. I'm Neil I. Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other problems. Today, we're talking about the big Google antitrust trial that's currently taking place in a federal courthouse. No, not the one you're thinking of. It's the second Google antitrust case in just as many months.

Hello and welcome to Decoder. I'm Neil I. Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other problems. Today, we're talking about the big Google antitrust trial that's currently taking place in a federal courthouse. No, not the one you're thinking of. It's the second Google antitrust case in just as many months.

Hello and welcome to Decoder. I'm Neil I. Patel, editor-in-chief of The Verge, and Decoder is my show about big ideas and other problems. Today, we're talking about the big Google antitrust trial that's currently taking place in a federal courthouse. No, not the one you're thinking of. It's the second Google antitrust case in just as many months.

The company lost a landmark case in August in which a court ruled that it had an illegal monopoly in search. This time around, the Department of Justice is claiming that Google has another illegal monopoly in the online advertising market. Unlike the search case, the ads case is both extremely complicated and somewhat harder to see.

The company lost a landmark case in August in which a court ruled that it had an illegal monopoly in search. This time around, the Department of Justice is claiming that Google has another illegal monopoly in the online advertising market. Unlike the search case, the ads case is both extremely complicated and somewhat harder to see.

The company lost a landmark case in August in which a court ruled that it had an illegal monopoly in search. This time around, the Department of Justice is claiming that Google has another illegal monopoly in the online advertising market. Unlike the search case, the ads case is both extremely complicated and somewhat harder to see.

We all use search all day, and we're surrounded by online ads all day. But while it's easy to talk about search, no one really wants to think about how the ads get there or how much they really cost.

We all use search all day, and we're surrounded by online ads all day. But while it's easy to talk about search, no one really wants to think about how the ads get there or how much they really cost.

We all use search all day, and we're surrounded by online ads all day. But while it's easy to talk about search, no one really wants to think about how the ads get there or how much they really cost.

And there's added complexity here because of the intricate relationship between Google's ad products and its search engine, which afforded Google the scale and resources and quite honestly cash flow to grow far faster than its competition. especially through aggressive acquisitions.

And there's added complexity here because of the intricate relationship between Google's ad products and its search engine, which afforded Google the scale and resources and quite honestly cash flow to grow far faster than its competition. especially through aggressive acquisitions.

And there's added complexity here because of the intricate relationship between Google's ad products and its search engine, which afforded Google the scale and resources and quite honestly cash flow to grow far faster than its competition. especially through aggressive acquisitions.

See, while Google figured out how to put ads on the search results page all by itself, it had to acquire its expertise in many of the other forms of online advertising like display and video ads by buying competitors.

See, while Google figured out how to put ads on the search results page all by itself, it had to acquire its expertise in many of the other forms of online advertising like display and video ads by buying competitors.

See, while Google figured out how to put ads on the search results page all by itself, it had to acquire its expertise in many of the other forms of online advertising like display and video ads by buying competitors.

It then spent many years integrating and combining those companies and their products into a wildly complicated system known as an ad tech stack, basically an all-in-one shop for businesses and websites of all sizes to buy and sell ads, creating, arguably, the world's most sophisticated digital ad network.

It then spent many years integrating and combining those companies and their products into a wildly complicated system known as an ad tech stack, basically an all-in-one shop for businesses and websites of all sizes to buy and sell ads, creating, arguably, the world's most sophisticated digital ad network.

It then spent many years integrating and combining those companies and their products into a wildly complicated system known as an ad tech stack, basically an all-in-one shop for businesses and websites of all sizes to buy and sell ads, creating, arguably, the world's most sophisticated digital ad network.

To hear the rest of the industry tell it, Google maintained the dominance of that network pretty ruthlessly. Most people just see the cuddly side of Google, not the side that makes money. And that side is just as cutthroat and competitive as any big business.

To hear the rest of the industry tell it, Google maintained the dominance of that network pretty ruthlessly. Most people just see the cuddly side of Google, not the side that makes money. And that side is just as cutthroat and competitive as any big business.