Lauren Feiner

I wouldn't say it was necessarily to keep them from going to competing ad exchanges because publishers will work with several ad exchanges at the same time because they receive bids from these different ad exchanges. But I think they recognized that the publishers were trying to reduce their reliance on Google and they worried about the long-term impact of that kind of activity.

behavior on their business. And they wanted to even the playing field in their eyes of how Google's AddX was treated compared to other ad exchanges. But I think the reason we've heard from publishers of why it was so difficult to walk away from Google's AddX and why many felt like it was not a real possibility to walk away from AddX was that

behavior on their business. And they wanted to even the playing field in their eyes of how Google's AddX was treated compared to other ad exchanges. But I think the reason we've heard from publishers of why it was so difficult to walk away from Google's AddX and why many felt like it was not a real possibility to walk away from AddX was that

behavior on their business. And they wanted to even the playing field in their eyes of how Google's AddX was treated compared to other ad exchanges. But I think the reason we've heard from publishers of why it was so difficult to walk away from Google's AddX and why many felt like it was not a real possibility to walk away from AddX was that

It delivers what in the industry they call unique demand from Google's advertising network. When they say unique demand, they basically mean having this really full access to this huge base of advertisers that come through Google's ad network. The ad network demand is only available in real time with real time prices through Google's ad exchange, AdEx.

It delivers what in the industry they call unique demand from Google's advertising network. When they say unique demand, they basically mean having this really full access to this huge base of advertisers that come through Google's ad network. The ad network demand is only available in real time with real time prices through Google's ad exchange, AdEx.

It delivers what in the industry they call unique demand from Google's advertising network. When they say unique demand, they basically mean having this really full access to this huge base of advertisers that come through Google's ad network. The ad network demand is only available in real time with real time prices through Google's ad exchange, AdEx.

And while there are kind of ways to try to get at Google's ad network base, it's not really possible to access it in the same full way as it is through Google's AdEx. And that's where some of the concerns come in around tying and leveraging the different parts of the market against one another. Basically, publishers have told the court it was really hard to negotiate with Google.

And while there are kind of ways to try to get at Google's ad network base, it's not really possible to access it in the same full way as it is through Google's AdEx. And that's where some of the concerns come in around tying and leveraging the different parts of the market against one another. Basically, publishers have told the court it was really hard to negotiate with Google.

And while there are kind of ways to try to get at Google's ad network base, it's not really possible to access it in the same full way as it is through Google's AdEx. And that's where some of the concerns come in around tying and leveraging the different parts of the market against one another. Basically, publishers have told the court it was really hard to negotiate with Google.

And, you know, while you might be able to get a better deal with, you know, some other companies, Google really wouldn't really wiggle much. And I think the government is trying to say that's because they didn't have to because they had a dominant position here. They didn't feel the kind of pricing pressure that other companies did.

And, you know, while you might be able to get a better deal with, you know, some other companies, Google really wouldn't really wiggle much. And I think the government is trying to say that's because they didn't have to because they had a dominant position here. They didn't feel the kind of pricing pressure that other companies did.

And, you know, while you might be able to get a better deal with, you know, some other companies, Google really wouldn't really wiggle much. And I think the government is trying to say that's because they didn't have to because they had a dominant position here. They didn't feel the kind of pricing pressure that other companies did.

Well, search is obviously the part of Google's business that I think the general consumer knows best. The advertising technology business is really important for Google. It's a big way that they make money. It's a big way that people in the publishing and advertising space interact with Google. I think it is really significant if they lose this case at the same time.

Well, search is obviously the part of Google's business that I think the general consumer knows best. The advertising technology business is really important for Google. It's a big way that they make money. It's a big way that people in the publishing and advertising space interact with Google. I think it is really significant if they lose this case at the same time.

Well, search is obviously the part of Google's business that I think the general consumer knows best. The advertising technology business is really important for Google. It's a big way that they make money. It's a big way that people in the publishing and advertising space interact with Google. I think it is really significant if they lose this case at the same time.

I talked to an antitrust professor prior to this trial beginning who said none of this will really be the end of Google, so to speak. But I think it could really change who the big players in this market could be.

I talked to an antitrust professor prior to this trial beginning who said none of this will really be the end of Google, so to speak. But I think it could really change who the big players in this market could be.

I talked to an antitrust professor prior to this trial beginning who said none of this will really be the end of Google, so to speak. But I think it could really change who the big players in this market could be.

Obviously, judges are humans, and I'm sure Judge Brinkema is fully aware of what happened in the search case. But these are different cases. They're different business, different set of facts. So I'm pretty sure that Judge Brinkema is going to look at this. case pretty independently. And the remedies in the search case, that's a whole other proceeding that's going to happen.