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Lauren Hall

๐Ÿ‘ค Speaker
224 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

I am indeed.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We are, but we're actually a little bit different in the fact that even though we have a fully SaaS model, because we have three enterprise applications, which is providing solutions to meeting planners, to venues, which manage their functions-based group accommodation, it's their full sales and catering system, as well as inventory and time-based management systems for suppliers.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We're actually...

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

In the industry of travel and the events industry, there's only a big major player like Sabre.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So what Sabre does for travel, they digitize the online experience for booking for accommodation flights and car hire.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We're doing that for meetings and events.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So basically we are a global distribution platform known as a GDS, but in order to achieve a GDS, which is the entire price software connection and distribution engine in one, you have to build the technology at the source of the supply chain.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So we built operating systems to be able to manage

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

their live availability rates and inventory of the supply chain.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We then connected them into our marketplace, which then enables all of that supply chain to then have consumers and event organizers book in real time.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

And that was really a huge problem.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

It was something that I experienced many times over having teams organizing events, which was really, truly a way to be able to solve a global problem.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So what we do is we've got an enterprise SaaS license fee.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We've got a transaction fee.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We've got usage fees.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We've got multiple revenue streams that come across our platform.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So we're not just SaaS.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So we're obviously transactional model as well.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

Probably 85% is pure SaaS.

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