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Lauren Hall

๐Ÿ‘ค Speaker
224 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

Oh, pretty significant.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

Yeah, SaaS is predominantly now because we're only now moving into our distribution model.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So what we do is we power the platforms for like American Express, Flight Center globally.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We're building out the distribution B2B platform play.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So our goal is to be able to bring those who already own that customer base, which is enormous markets.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

As an example, the top five travel management companies of the world are

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

control over a hundred billion dollars worth of meetings and events spend because they already service the travel market for those big, large corporate customers.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

But there is an enormous opportunity that sits anything between two zero to 200 packs for events, which they don't touch.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

And that needed to be a self-serve solution.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So we built that platform.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

All the suppliers pay us their stats because we are their everyday operating systems.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So like we provide our systems to big hotel chain groups.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

We are the central risk systems where their everyday operating day-to-day solution, as well as their booking engine that sits on the front of their websites.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So we actually connect all the pieces of underutilized assets that have never been online before.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So as an example, you ultimately at the moment can book accommodation for travel, but you could never book accommodation for groups, which could be 50 to 100 packs when you're organizing an event.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

People, yeah, packs.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So that, yeah, it's as people.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

So as an example, let's go back all the way to the beginning.

SaaS Interviews with CEOs, Startups, Founders
1607 Why She Said No To Vista Equity Despite $10m in ARR

The biggest problem with organizing an event that it can take up to six weeks to be able to source and access and get people to respond to an inquiry.