Lauren Hall

Okay, you go backwards and forwards negotiating between a venue and a supplier and potentially the corporate that you are either organizing it for or on behalf of.

Now, the reason for that exists is because there's been no systems that sit at the supply chain.

So there's been no ability for these sales and catering systems that sit at venues or inventory management systems that sit

um, in suppliers that actually connect online that make available the inventory time available and rates for those solutions.

I launched Ivy in 2009.

I started building the first platform for meeting and event organizers, much like what you see Cvent in the States.

We built that Cvent platform here in Australia.

My journey started back in South Africa when I built the first platform to solve that corporate meeting spend problem to be able to provide availability rates and inventory online.

When I originally built the platform, I had massive demand.

It outstripped the capability of how it had been built and engineered.

I had to re-engineer that platform to start again because it had been built in ASP.classic, not in a PHP or .NET.

And I obviously have bootstrapped that company for a couple of million.

Oh, no.

Now we've got capital.

We've got significant capital.

So we've raised quite a lot.

Well, we're now close to nearly 26 million.

We did some convertible notes.

We've done some...

in terms of majority equity.