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Lauren Sherman

πŸ‘€ Speaker
100 total appearances

Appearances Over Time

Podcast Appearances

Today, Explained
Nike lost its cool

The one that has done really well is Warby Parker, and that's because there is a monopoly in the eyewear business.

Today, Explained
Nike lost its cool

There are not alternatives of nice stuff, good quality stuff that isn't crazy expensive.

Today, Explained
Nike lost its cool

And they really found, when you talk about white space, which a lot of these brands did, they really did find a white space and were able to make a product that people really needed, and they did it responsibly.

Today, Explained
Nike lost its cool

Yeah, I think Allbirds, no, Everlane, no.

Today, Explained
Nike lost its cool

Probably not.

Today, Explained
Nike lost its cool

I'd say 2% chance Albert's 0%.

Today, Explained
Nike lost its cool

I think Glossier is still, there's still a need for what they do and how they originally presented it.

Today, Explained
Nike lost its cool

I think they could potentially get that one back on track.

Today, Explained
Nike lost its cool

But the reality is like,

Today, Explained
Nike lost its cool

I think in this market, we're just going to see brands turn over more quickly.

Today, Explained
Nike lost its cool

There's also a lot of legacy brands that are still around.

Today, Explained
Nike lost its cool

So it's not like none of these things became the Levi's of their category.

Today, Explained
Nike lost its cool

And that's what you kind of have to do to have longevity.

Today, Explained
Nike lost its cool

If you want to be around for 100 years, you have to be Louis Vuitton or Levi's or Nike or what have you to be able to really stick it out.

Today, Explained
Nike lost its cool

And it's okay.

Today, Explained
Nike lost its cool

Even sweet green, you look at that, the salad's like...

Today, Explained
Nike lost its cool

I think it's done.

Today, Explained
Nike lost its cool

It was interesting because it was everything for so long, but it feels like they weren't able to figure out how to make it a staple in people's lives.

Today, Explained
Nike lost its cool

And that takes a long time, especially for a consumer product.

Today, Explained
Nike lost its cool

It just takes longer than a new service or a tech platform or what have you.

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