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Lauren Wood

๐Ÿ‘ค Speaker
2595 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

What do we need to test? Who do we need to talk to? What do we need to do to answer these blind spots? So that we can make the right decision because it's so often, I see so many teams do this. It is impossible to make a decision without the right information, but we are trying to, because that information, we don't know where to go to get it. We don't, it's a lot of effort to go and get it.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

What do we need to test? Who do we need to talk to? What do we need to do to answer these blind spots? So that we can make the right decision because it's so often, I see so many teams do this. It is impossible to make a decision without the right information, but we are trying to, because that information, we don't know where to go to get it. We don't, it's a lot of effort to go and get it.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

What do we need to test? Who do we need to talk to? What do we need to do to answer these blind spots? So that we can make the right decision because it's so often, I see so many teams do this. It is impossible to make a decision without the right information, but we are trying to, because that information, we don't know where to go to get it. We don't, it's a lot of effort to go and get it.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

And it feels like we can just decide on our own without actually having to go through setting up meetings and meeting with customers and doing all those things. So this is... This is solving a lot of problems that I know a lot of people struggle with because making a decision without actual customer information is going to waste a lot of time. Yeah, for sure. A lot of time.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

And it feels like we can just decide on our own without actually having to go through setting up meetings and meeting with customers and doing all those things. So this is... This is solving a lot of problems that I know a lot of people struggle with because making a decision without actual customer information is going to waste a lot of time. Yeah, for sure. A lot of time.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

And it feels like we can just decide on our own without actually having to go through setting up meetings and meeting with customers and doing all those things. So this is... This is solving a lot of problems that I know a lot of people struggle with because making a decision without actual customer information is going to waste a lot of time. Yeah, for sure. A lot of time.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

How do you think about different customer opinions? You know, we talk a lot about personalization. We talk a lot about how everyone wants things to be more suited to them. How do you work with your clients who have, I mean, I can even think about an airline where you have elderly people who have a difficult time with technology and then Gen Zs who are just like native users of technology.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

How do you think about different customer opinions? You know, we talk a lot about personalization. We talk a lot about how everyone wants things to be more suited to them. How do you work with your clients who have, I mean, I can even think about an airline where you have elderly people who have a difficult time with technology and then Gen Zs who are just like native users of technology.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

How do you think about different customer opinions? You know, we talk a lot about personalization. We talk a lot about how everyone wants things to be more suited to them. How do you work with your clients who have, I mean, I can even think about an airline where you have elderly people who have a difficult time with technology and then Gen Zs who are just like native users of technology.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

And how do you approach those different segments so that you're able to build for everyone who's using the tool and there's differing wants and needs.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

And how do you approach those different segments so that you're able to build for everyone who's using the tool and there's differing wants and needs.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

And how do you approach those different segments so that you're able to build for everyone who's using the tool and there's differing wants and needs.

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

The ability to test and learn rapidly is just so essential for every business, especially as technology is changing so much. For us to be able to create a hypothesis of we think that this is what someone's going to want and need, or we think that this is a group that's going to be a good place for us to expand our business into coming up with a hypothesis, testing it,

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

The ability to test and learn rapidly is just so essential for every business, especially as technology is changing so much. For us to be able to create a hypothesis of we think that this is what someone's going to want and need, or we think that this is a group that's going to be a good place for us to expand our business into coming up with a hypothesis, testing it,

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

The ability to test and learn rapidly is just so essential for every business, especially as technology is changing so much. For us to be able to create a hypothesis of we think that this is what someone's going to want and need, or we think that this is a group that's going to be a good place for us to expand our business into coming up with a hypothesis, testing it,

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

and then learning from it is really essential. And I just love so much how you're enabling companies to do that. Do you work with your clients at all around like how to actually integrate the information that you're helping them to see? Just out of curiosity, like what happens once you give them, here's what your customer is saying. What do they do then?

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

and then learning from it is really essential. And I just love so much how you're enabling companies to do that. Do you work with your clients at all around like how to actually integrate the information that you're helping them to see? Just out of curiosity, like what happens once you give them, here's what your customer is saying. What do they do then?

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

and then learning from it is really essential. And I just love so much how you're enabling companies to do that. Do you work with your clients at all around like how to actually integrate the information that you're helping them to see? Just out of curiosity, like what happens once you give them, here's what your customer is saying. What do they do then?

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

Mm-hmm. What are some of the AI tools that you've been using or how have you been incorporating AI into your product and service?

Experts of Experience
#58 The ROI of Listening: How Brands Are Winning with User Feedback

Mm-hmm. What are some of the AI tools that you've been using or how have you been incorporating AI into your product and service?