Lauren Wood

We are so early.

How is this impacting consumers purchasing decisions?

How is this impacting consumers purchasing decisions?

How is this impacting consumers purchasing decisions?

Yeah. Yeah. I mean, there's so much low hanging fruit when it comes to post-sale support. Like, and we all know that no one wants to pick up the phone and call a company. I have like always, there's like a list of things when I call this company, call the bank call. And I'm like, I don't want to, because it's going to take half my day and it's going to be frustrating.

Yeah. Yeah. I mean, there's so much low hanging fruit when it comes to post-sale support. Like, and we all know that no one wants to pick up the phone and call a company. I have like always, there's like a list of things when I call this company, call the bank call. And I'm like, I don't want to, because it's going to take half my day and it's going to be frustrating.

Yeah. Yeah. I mean, there's so much low hanging fruit when it comes to post-sale support. Like, and we all know that no one wants to pick up the phone and call a company. I have like always, there's like a list of things when I call this company, call the bank call. And I'm like, I don't want to, because it's going to take half my day and it's going to be frustrating.

What, what if we flip the script on that? And I think that that's where when we think about like purchasing decisions where every company obviously wants consumers to be purchasing their products and services. If you have a good reputation, because that post-sale experience isn't always something that you're leading with.

What, what if we flip the script on that? And I think that that's where when we think about like purchasing decisions where every company obviously wants consumers to be purchasing their products and services. If you have a good reputation, because that post-sale experience isn't always something that you're leading with.

What, what if we flip the script on that? And I think that that's where when we think about like purchasing decisions where every company obviously wants consumers to be purchasing their products and services. If you have a good reputation, because that post-sale experience isn't always something that you're leading with.

But if you have a good reputation and like my ears always perk up, obviously, if a friend's like, oh, they have the best support. Yeah. you have to go with this company because if you have an issue, they're going to help you. And I'm like, okay, that's kind of like the ultimate gold for me. If I know that the pains of actually getting what I need will be solved, then I want that.

But if you have a good reputation and like my ears always perk up, obviously, if a friend's like, oh, they have the best support. Yeah. you have to go with this company because if you have an issue, they're going to help you. And I'm like, okay, that's kind of like the ultimate gold for me. If I know that the pains of actually getting what I need will be solved, then I want that.

But if you have a good reputation and like my ears always perk up, obviously, if a friend's like, oh, they have the best support. Yeah. you have to go with this company because if you have an issue, they're going to help you. And I'm like, okay, that's kind of like the ultimate gold for me. If I know that the pains of actually getting what I need will be solved, then I want that.

And we're going to talk about the employee experience in a moment. So I want to put a pin in this one. But I think just to... underscore what you're saying. How can we use AI to enable our humanness to thrive and be less bogged down by... technical complexities. Like in the customer experience world for so long, it has been, how can we be more efficient? Efficiency, efficiency, efficiency.

And we're going to talk about the employee experience in a moment. So I want to put a pin in this one. But I think just to... underscore what you're saying. How can we use AI to enable our humanness to thrive and be less bogged down by... technical complexities. Like in the customer experience world for so long, it has been, how can we be more efficient? Efficiency, efficiency, efficiency.

And we're going to talk about the employee experience in a moment. So I want to put a pin in this one. But I think just to... underscore what you're saying. How can we use AI to enable our humanness to thrive and be less bogged down by... technical complexities. Like in the customer experience world for so long, it has been, how can we be more efficient? Efficiency, efficiency, efficiency.

How can we answer more tickets, get back to more customers faster? Like just send them a stock response. Just get back to them. Doesn't matter what you say. That is changing now. Consumers are now going to be looking for the human element. That human touch is going to be the differentiator.

How can we answer more tickets, get back to more customers faster? Like just send them a stock response. Just get back to them. Doesn't matter what you say. That is changing now. Consumers are now going to be looking for the human element. That human touch is going to be the differentiator.

How can we answer more tickets, get back to more customers faster? Like just send them a stock response. Just get back to them. Doesn't matter what you say. That is changing now. Consumers are now going to be looking for the human element. That human touch is going to be the differentiator.

And I'm curious when it comes to like marketing and content, how can companies leverage, if you have any thoughts on this, leverage generative AI while still keeping an air of authenticity and trust?