Lauren Wood

First, starting with the consumer. I know that your team has been doing lots of research and studying the impact of consumer behavior and opinions when it comes to AI. And I'd love to just start off by asking, what are some of the most surprising findings that you are seeing?

First, starting with the consumer. I know that your team has been doing lots of research and studying the impact of consumer behavior and opinions when it comes to AI. And I'd love to just start off by asking, what are some of the most surprising findings that you are seeing?

First, starting with the consumer. I know that your team has been doing lots of research and studying the impact of consumer behavior and opinions when it comes to AI. And I'd love to just start off by asking, what are some of the most surprising findings that you are seeing?

It's so fascinating because I find myself do that where I'm like, is this AI? I mean, it's been so fast where I remember... a year ago, seeing my, the first, maybe a year and a half ago, seeing the first AI generated image and being like, oh, whoa, that's crazy. But it also looks like a computer and, but now it doesn't. And it's, you know, how, like, how do we know?

It's so fascinating because I find myself do that where I'm like, is this AI? I mean, it's been so fast where I remember... a year ago, seeing my, the first, maybe a year and a half ago, seeing the first AI generated image and being like, oh, whoa, that's crazy. But it also looks like a computer and, but now it doesn't. And it's, you know, how, like, how do we know?

It's so fascinating because I find myself do that where I'm like, is this AI? I mean, it's been so fast where I remember... a year ago, seeing my, the first, maybe a year and a half ago, seeing the first AI generated image and being like, oh, whoa, that's crazy. But it also looks like a computer and, but now it doesn't. And it's, you know, how, like, how do we know?

And so I, the question of trust comes to mind of how can we trust that this is real if it's being said to be real? Yeah. Or how do we know that what is being told to us is true? And I think that there was also that happening in the background. I'm curious to know what you've seen in your findings. Yeah.

And so I, the question of trust comes to mind of how can we trust that this is real if it's being said to be real? Yeah. Or how do we know that what is being told to us is true? And I think that there was also that happening in the background. I'm curious to know what you've seen in your findings. Yeah.

And so I, the question of trust comes to mind of how can we trust that this is real if it's being said to be real? Yeah. Or how do we know that what is being told to us is true? And I think that there was also that happening in the background. I'm curious to know what you've seen in your findings. Yeah.

Completely. I mean, it makes me wonder about what's going to happen to creative industries, for one thing. And the concept of music creation, I think, is one where my mind goes. Where does AI play a role here in helping artists create music? But is music going to be enjoyable if computers are creating it?

Completely. I mean, it makes me wonder about what's going to happen to creative industries, for one thing. And the concept of music creation, I think, is one where my mind goes. Where does AI play a role here in helping artists create music? But is music going to be enjoyable if computers are creating it?

Completely. I mean, it makes me wonder about what's going to happen to creative industries, for one thing. And the concept of music creation, I think, is one where my mind goes. Where does AI play a role here in helping artists create music? But is music going to be enjoyable if computers are creating it?

Like, I mean, I guess it will be, but there's something like the magic kind of gets taken out of it if it's not like the genius behind someone who spent their entire life learning how to create this thing. Same with visual artists or even advertisers, you know, the creativity of how do we take these consumer insights and translate them into a like wow moment.

Like, I mean, I guess it will be, but there's something like the magic kind of gets taken out of it if it's not like the genius behind someone who spent their entire life learning how to create this thing. Same with visual artists or even advertisers, you know, the creativity of how do we take these consumer insights and translate them into a like wow moment.

Like, I mean, I guess it will be, but there's something like the magic kind of gets taken out of it if it's not like the genius behind someone who spent their entire life learning how to create this thing. Same with visual artists or even advertisers, you know, the creativity of how do we take these consumer insights and translate them into a like wow moment.

is I'm kind of like already nostalgic for like the old days a little bit.

is I'm kind of like already nostalgic for like the old days a little bit.

is I'm kind of like already nostalgic for like the old days a little bit.

We are so early.

We are so early.