Lauren Wood

Like, I think sometimes we're still kind of looking at things in the way that we've always done it before, where then there's opportunities in different data sources and information that maybe we hadn't thought to tap into before. Is that something that you run into? And maybe you have some examples of pieces of information that aren't maybe obvious to use, but have been beneficial?

Like, I think sometimes we're still kind of looking at things in the way that we've always done it before, where then there's opportunities in different data sources and information that maybe we hadn't thought to tap into before. Is that something that you run into? And maybe you have some examples of pieces of information that aren't maybe obvious to use, but have been beneficial?

You're getting my wheels turning now just as we're talking about this. And I think that that's one of the beauties and also one of the difficulties of this new AI generation that we are just on the cusp of is really being able to imagine what is possible.

You're getting my wheels turning now just as we're talking about this. And I think that that's one of the beauties and also one of the difficulties of this new AI generation that we are just on the cusp of is really being able to imagine what is possible.

You're getting my wheels turning now just as we're talking about this. And I think that that's one of the beauties and also one of the difficulties of this new AI generation that we are just on the cusp of is really being able to imagine what is possible.

And that's something that we like to do on this show is to help share those examples of what people are doing so that we can start thinking about it. But I want to talk a little bit about how can we, well, actually, how do you in particular help to guide your customers to start thinking about one, what is possible, but then also what boundaries do we need to put in place?

And that's something that we like to do on this show is to help share those examples of what people are doing so that we can start thinking about it. But I want to talk a little bit about how can we, well, actually, how do you in particular help to guide your customers to start thinking about one, what is possible, but then also what boundaries do we need to put in place?

And that's something that we like to do on this show is to help share those examples of what people are doing so that we can start thinking about it. But I want to talk a little bit about how can we, well, actually, how do you in particular help to guide your customers to start thinking about one, what is possible, but then also what boundaries do we need to put in place?

Because there's always this balance of, okay, well, we could do that, but just because we can doesn't mean we should. And how do you approach that?

Because there's always this balance of, okay, well, we could do that, but just because we can doesn't mean we should. And how do you approach that?

Because there's always this balance of, okay, well, we could do that, but just because we can doesn't mean we should. And how do you approach that?

Number one rule, don't be creepy.

Number one rule, don't be creepy.

Number one rule, don't be creepy.

Oh, I love that you brought up trust. It's one of my favorite topics because in customer experience, it's this like, it's like the gold that we can't always see or measure. Because if we have trust, like you said, the customer is much more willing to share information that we can then use to help improve their experience. They're more likely to come back, to be retained, to tell their friends.

Oh, I love that you brought up trust. It's one of my favorite topics because in customer experience, it's this like, it's like the gold that we can't always see or measure. Because if we have trust, like you said, the customer is much more willing to share information that we can then use to help improve their experience. They're more likely to come back, to be retained, to tell their friends.

Oh, I love that you brought up trust. It's one of my favorite topics because in customer experience, it's this like, it's like the gold that we can't always see or measure. Because if we have trust, like you said, the customer is much more willing to share information that we can then use to help improve their experience. They're more likely to come back, to be retained, to tell their friends.

When we have a trusting relationship, everything runs smoother and faster and more efficiently and just better. And I think AI is one of these areas. There's definitely a generational component to it. Some of the older generations are immediately going to be less trusting where the younger generations are like, here, have it. Everyone knows it. So whatever.

When we have a trusting relationship, everything runs smoother and faster and more efficiently and just better. And I think AI is one of these areas. There's definitely a generational component to it. Some of the older generations are immediately going to be less trusting where the younger generations are like, here, have it. Everyone knows it. So whatever.

When we have a trusting relationship, everything runs smoother and faster and more efficiently and just better. And I think AI is one of these areas. There's definitely a generational component to it. Some of the older generations are immediately going to be less trusting where the younger generations are like, here, have it. Everyone knows it. So whatever.