Lauren Wood

And I think it is really the leader's role to help tell that story. And draw those lines, even when it feels like you're in the depths of it all. I really appreciate that. Well, Steve, thank you so, so much for coming on the show. It's been so awesome to have you. You're my first friend on the pod.

We really do. So we'll have a great day.

We really do. So we'll have a great day.

We really do. So we'll have a great day.

Hello, everyone, and welcome back to Experts of Experience. I'm your host, Lauren Wood. Today, we are going to dive into the key word of this show, experience. We are joined by Sujay Saha, the founder and president of Aquis Cortico-X, a boutique experience-led strategy and transformation firm.

Hello, everyone, and welcome back to Experts of Experience. I'm your host, Lauren Wood. Today, we are going to dive into the key word of this show, experience. We are joined by Sujay Saha, the founder and president of Aquis Cortico-X, a boutique experience-led strategy and transformation firm.

Hello, everyone, and welcome back to Experts of Experience. I'm your host, Lauren Wood. Today, we are going to dive into the key word of this show, experience. We are joined by Sujay Saha, the founder and president of Aquis Cortico-X, a boutique experience-led strategy and transformation firm.

We are going to dive into Sujay's insights around experience and driving innovation through a human-centric lens. Let's get into it. Sujay, wonderful to have you on the show.

We are going to dive into Sujay's insights around experience and driving innovation through a human-centric lens. Let's get into it. Sujay, wonderful to have you on the show.

We are going to dive into Sujay's insights around experience and driving innovation through a human-centric lens. Let's get into it. Sujay, wonderful to have you on the show.

Amazing. Well, as you know, this is my favorite topic. And I'd love to just kick it off by talking a little bit about employee and customer experience. I know this is something that you talk about all day, every day at work with your clients. It's a key focus of what you do at CorticoX. Tell us a little bit about at a high level, how do you approach this topic?

Amazing. Well, as you know, this is my favorite topic. And I'd love to just kick it off by talking a little bit about employee and customer experience. I know this is something that you talk about all day, every day at work with your clients. It's a key focus of what you do at CorticoX. Tell us a little bit about at a high level, how do you approach this topic?

Amazing. Well, as you know, this is my favorite topic. And I'd love to just kick it off by talking a little bit about employee and customer experience. I know this is something that you talk about all day, every day at work with your clients. It's a key focus of what you do at CorticoX. Tell us a little bit about at a high level, how do you approach this topic?

It's a very popular word.

It's a very popular word.

It's a very popular word.

And I'm curious to know, you know, one of the biggest things that I find as I work with companies on their experience, both their employee experience and their customer experiences, is it's not always easy to tell what is the ROI of investing in this. We know inherently that if a customer has a great experience, they're more likely to come back.

And I'm curious to know, you know, one of the biggest things that I find as I work with companies on their experience, both their employee experience and their customer experiences, is it's not always easy to tell what is the ROI of investing in this. We know inherently that if a customer has a great experience, they're more likely to come back.

And I'm curious to know, you know, one of the biggest things that I find as I work with companies on their experience, both their employee experience and their customer experiences, is it's not always easy to tell what is the ROI of investing in this. We know inherently that if a customer has a great experience, they're more likely to come back.

We know inherently that if an employee has a great experience at their job, they're more likely to stay. But it's not always easy to be able to say, if we do this, we will have this revenue impact. And I'm sure that your customers wonder this. So how do you approach that topic?