Lauren Wood

What got us here won't get us there. Telling the story of what this brand means so that people feel connected. We want to feel like we are a part of something in that. And it's not just a product that we put on our counter, but it's actually something that's here to help us live a better life. Hello, everyone, and welcome to Experts of Experience. I'm your host, Lauren Wood.

What got us here won't get us there. Telling the story of what this brand means so that people feel connected. We want to feel like we are a part of something in that. And it's not just a product that we put on our counter, but it's actually something that's here to help us live a better life. Hello, everyone, and welcome to Experts of Experience. I'm your host, Lauren Wood.

What got us here won't get us there. Telling the story of what this brand means so that people feel connected. We want to feel like we are a part of something in that. And it's not just a product that we put on our counter, but it's actually something that's here to help us live a better life. Hello, everyone, and welcome to Experts of Experience. I'm your host, Lauren Wood.

Today, I am joined by Luis Giagrande, the Chief Marketing Officer at LG Electronics USA. Today, we are going to explore how he's leading a transformative shift in the customer experience at LG, leveraging innovation, new market expansion, and a redefined brand vision to strengthen LG's connection with both customers and businesses. Before we dive in...

Today, I am joined by Luis Giagrande, the Chief Marketing Officer at LG Electronics USA. Today, we are going to explore how he's leading a transformative shift in the customer experience at LG, leveraging innovation, new market expansion, and a redefined brand vision to strengthen LG's connection with both customers and businesses. Before we dive in...

Today, I am joined by Luis Giagrande, the Chief Marketing Officer at LG Electronics USA. Today, we are going to explore how he's leading a transformative shift in the customer experience at LG, leveraging innovation, new market expansion, and a redefined brand vision to strengthen LG's connection with both customers and businesses. Before we dive in...

I just want to share a quick little PSA for everyone who is listening. If at any point in this episode you say, I totally agree, or that was really interesting. I'm really enjoying this episode. Please let us know by giving us a quick rating wherever you listen to your podcast. That helps us to know that we're doing this right. And we really appreciate your support. Now let's dive into it.

I just want to share a quick little PSA for everyone who is listening. If at any point in this episode you say, I totally agree, or that was really interesting. I'm really enjoying this episode. Please let us know by giving us a quick rating wherever you listen to your podcast. That helps us to know that we're doing this right. And we really appreciate your support. Now let's dive into it.

I just want to share a quick little PSA for everyone who is listening. If at any point in this episode you say, I totally agree, or that was really interesting. I'm really enjoying this episode. Please let us know by giving us a quick rating wherever you listen to your podcast. That helps us to know that we're doing this right. And we really appreciate your support. Now let's dive into it.

Lewis, how are you doing today?

Lewis, how are you doing today?

Lewis, how are you doing today?

I'm very, very well. So I'm really excited to talk all about LG. And in our prep conversation, you told me that you have over 1400 products on your website. Is that correct?

I'm very, very well. So I'm really excited to talk all about LG. And in our prep conversation, you told me that you have over 1400 products on your website. Is that correct?

I'm very, very well. So I'm really excited to talk all about LG. And in our prep conversation, you told me that you have over 1400 products on your website. Is that correct?

Which is huge. And you also shared that the way that you would design these products is really built on the premise of human centered innovation. And so I'd love to talk a little bit about what human centered innovation really means at LG and how that's a differentiator for you.

Which is huge. And you also shared that the way that you would design these products is really built on the premise of human centered innovation. And so I'd love to talk a little bit about what human centered innovation really means at LG and how that's a differentiator for you.

Which is huge. And you also shared that the way that you would design these products is really built on the premise of human centered innovation. And so I'd love to talk a little bit about what human centered innovation really means at LG and how that's a differentiator for you.

And you were telling me earlier that you've recently made updates to your voice of customer program. Can you tell us a little bit about what inspired that change and what it looks like now?

And you were telling me earlier that you've recently made updates to your voice of customer program. Can you tell us a little bit about what inspired that change and what it looks like now?