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Lauren Wood

๐Ÿ‘ค Speaker
2595 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

But what got us here won't get us there. Yeah. And that is a great segue into what I would love to now talk about, which is what's the next phase of LG? It feels like you're really at a turning point right now. So tell us a little bit about that.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

But what got us here won't get us there. Yeah. And that is a great segue into what I would love to now talk about, which is what's the next phase of LG? It feels like you're really at a turning point right now. So tell us a little bit about that.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And what does that require? What are you looking at in terms of different ways of working and also different ways of designing products?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And what does that require? What are you looking at in terms of different ways of working and also different ways of designing products?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And what does that require? What are you looking at in terms of different ways of working and also different ways of designing products?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I'm just thinking about the Jetsons right now and how I never thought that that would be a reality in my lifetime, but here we are.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I'm just thinking about the Jetsons right now and how I never thought that that would be a reality in my lifetime, but here we are.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I'm just thinking about the Jetsons right now and how I never thought that that would be a reality in my lifetime, but here we are.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Tell us a little bit more about that. What was the philosophy and the influence of this new brand story that you're telling?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Tell us a little bit more about that. What was the philosophy and the influence of this new brand story that you're telling?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Tell us a little bit more about that. What was the philosophy and the influence of this new brand story that you're telling?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Well, congratulations. I'm sure that feels really good to say, oh, okay, there's the recognition for what we've been doing. But I just want to highlight the importance of storytelling here. And it is... The first thing is always having a great product that... works well, that people enjoy, that solves the customer's problems.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Well, congratulations. I'm sure that feels really good to say, oh, okay, there's the recognition for what we've been doing. But I just want to highlight the importance of storytelling here. And it is... The first thing is always having a great product that... works well, that people enjoy, that solves the customer's problems.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Well, congratulations. I'm sure that feels really good to say, oh, okay, there's the recognition for what we've been doing. But I just want to highlight the importance of storytelling here. And it is... The first thing is always having a great product that... works well, that people enjoy, that solves the customer's problems.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

But there's also, in what you're describing, this really important piece of telling the story of what this brand means so that people feel connected to it. And I can only imagine that as we become more and more connected to our technology.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

But there's also, in what you're describing, this really important piece of telling the story of what this brand means so that people feel connected to it. And I can only imagine that as we become more and more connected to our technology.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

But there's also, in what you're describing, this really important piece of telling the story of what this brand means so that people feel connected to it. And I can only imagine that as we become more and more connected to our technology.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And that our homes become, our technology becomes connected to each other within our homes and all of that, that we want to feel like we are a part of something in that. And it's not just a product that we put on our counter, but it's actually something that's here to help us live a better life.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And that our homes become, our technology becomes connected to each other within our homes and all of that, that we want to feel like we are a part of something in that. And it's not just a product that we put on our counter, but it's actually something that's here to help us live a better life.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And that our homes become, our technology becomes connected to each other within our homes and all of that, that we want to feel like we are a part of something in that. And it's not just a product that we put on our counter, but it's actually something that's here to help us live a better life.