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Lauren Wood

๐Ÿ‘ค Speaker
2595 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And you mentioned this a little bit about Interbrand, but I'm curious to know, how do you measure the effectiveness of these campaigns in really driving the outcomes that you are trying to create?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And you mentioned this a little bit about Interbrand, but I'm curious to know, how do you measure the effectiveness of these campaigns in really driving the outcomes that you are trying to create?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And you mentioned this a little bit about Interbrand, but I'm curious to know, how do you measure the effectiveness of these campaigns in really driving the outcomes that you are trying to create?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

You mentioned something that I am curious to go a little bit deeper on, but it's really sharing customer stories internally. Because I think that talking about those experiences, those pieces of feedback or those, the things that went well or the things that didn't go well internally is so great. What practices do you have on your team to really share those stories, if any practices?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

You mentioned something that I am curious to go a little bit deeper on, but it's really sharing customer stories internally. Because I think that talking about those experiences, those pieces of feedback or those, the things that went well or the things that didn't go well internally is so great. What practices do you have on your team to really share those stories, if any practices?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

You mentioned something that I am curious to go a little bit deeper on, but it's really sharing customer stories internally. Because I think that talking about those experiences, those pieces of feedback or those, the things that went well or the things that didn't go well internally is so great. What practices do you have on your team to really share those stories, if any practices?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Yeah. It's that cross-functional understanding that I think goes so far. And it's something that in my experience is It feels like a nice to have and we're like, oh, it takes time to have these conversations and no, no, no. But the result of it means we're thinking about the customer more and I find it can really drive innovation.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Yeah. It's that cross-functional understanding that I think goes so far. And it's something that in my experience is It feels like a nice to have and we're like, oh, it takes time to have these conversations and no, no, no. But the result of it means we're thinking about the customer more and I find it can really drive innovation.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Yeah. It's that cross-functional understanding that I think goes so far. And it's something that in my experience is It feels like a nice to have and we're like, oh, it takes time to have these conversations and no, no, no. But the result of it means we're thinking about the customer more and I find it can really drive innovation.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And speaking of innovation, I wanted to talk a little bit about LG Nova. Can you explain to us what LG Nova is?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And speaking of innovation, I wanted to talk a little bit about LG Nova. Can you explain to us what LG Nova is?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

And speaking of innovation, I wanted to talk a little bit about LG Nova. Can you explain to us what LG Nova is?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Cool. So it's kind of the innovation incubator where you're bringing different minds to the table outside of people from outside of LG to come in and help think through what the future can really look like.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Cool. So it's kind of the innovation incubator where you're bringing different minds to the table outside of people from outside of LG to come in and help think through what the future can really look like.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Cool. So it's kind of the innovation incubator where you're bringing different minds to the table outside of people from outside of LG to come in and help think through what the future can really look like.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Sometimes we need to think outside of the box in order to really... find the next path forward. I was listening to a podcast the other day. It was with Eric Schmidt, the former CEO of Google. And he was talking about how their innovation lab, and I know Apple has an innovation, a lot of companies have innovation labs, but how they need to be in a different building, separate. From everyone else.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Sometimes we need to think outside of the box in order to really... find the next path forward. I was listening to a podcast the other day. It was with Eric Schmidt, the former CEO of Google. And he was talking about how their innovation lab, and I know Apple has an innovation, a lot of companies have innovation labs, but how they need to be in a different building, separate. From everyone else.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Sometimes we need to think outside of the box in order to really... find the next path forward. I was listening to a podcast the other day. It was with Eric Schmidt, the former CEO of Google. And he was talking about how their innovation lab, and I know Apple has an innovation, a lot of companies have innovation labs, but how they need to be in a different building, separate. From everyone else.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

We have to create that space of literally outside of the box of the normal building to be able to think about all these different ways of approaching perhaps the same problem, but from a different way, a different perspective. Yeah. And I know LG has done some incredibly innovative things. I was telling you earlier that I used to live in Korea. I went on a student exchange there.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

We have to create that space of literally outside of the box of the normal building to be able to think about all these different ways of approaching perhaps the same problem, but from a different way, a different perspective. Yeah. And I know LG has done some incredibly innovative things. I was telling you earlier that I used to live in Korea. I went on a student exchange there.