Lauren Wood

We have to create that space of literally outside of the box of the normal building to be able to think about all these different ways of approaching perhaps the same problem, but from a different way, a different perspective. Yeah. And I know LG has done some incredibly innovative things. I was telling you earlier that I used to live in Korea. I went on a student exchange there.

And I remember this was about 15 years ago. And that was when they first started launching or talking about the flexible screen, which I've seen incredible results.

And I remember this was about 15 years ago. And that was when they first started launching or talking about the flexible screen, which I've seen incredible results.

And I remember this was about 15 years ago. And that was when they first started launching or talking about the flexible screen, which I've seen incredible results.

I mean, I am definitely of the generation where I don't like having the black box in my house. So I don't have a TV and I'm like, I want it when I go to somewhere else. I love having a TV, but I just don't like seeing it. So I love the innovations around how we can make that more just a part of my life instead of this reminder of like watching TV.

I mean, I am definitely of the generation where I don't like having the black box in my house. So I don't have a TV and I'm like, I want it when I go to somewhere else. I love having a TV, but I just don't like seeing it. So I love the innovations around how we can make that more just a part of my life instead of this reminder of like watching TV.

I mean, I am definitely of the generation where I don't like having the black box in my house. So I don't have a TV and I'm like, I want it when I go to somewhere else. I love having a TV, but I just don't like seeing it. So I love the innovations around how we can make that more just a part of my life instead of this reminder of like watching TV.

Well, I am going to check that one out because that sounds like exactly what I want.

Well, I am going to check that one out because that sounds like exactly what I want.

Well, I am going to check that one out because that sounds like exactly what I want.

Amazing. So speaking of B2B, there's been a renewed focus on your B2B segment. How are you approaching that, especially when it comes to customer experience and marketing?

Amazing. So speaking of B2B, there's been a renewed focus on your B2B segment. How are you approaching that, especially when it comes to customer experience and marketing?

Amazing. So speaking of B2B, there's been a renewed focus on your B2B segment. How are you approaching that, especially when it comes to customer experience and marketing?

It's a, it's in many ways another world. And at the same time, it's, Like you said, it's providing the right message. It's thinking about what that customer needs and wants and how do we deliver to it. So that's exciting.

It's a, it's in many ways another world. And at the same time, it's, Like you said, it's providing the right message. It's thinking about what that customer needs and wants and how do we deliver to it. So that's exciting.

It's a, it's in many ways another world. And at the same time, it's, Like you said, it's providing the right message. It's thinking about what that customer needs and wants and how do we deliver to it. So that's exciting.

It also sounds like there's, I mean, just with the innovation that is happening in this space, how can we be integrating products more into our lives, as you said, like in our homes? That is really exciting. You've been making big improvements and waves when it comes to your products. brand and your customer experience. And I love to just look at the other side of things sometimes.

It also sounds like there's, I mean, just with the innovation that is happening in this space, how can we be integrating products more into our lives, as you said, like in our homes? That is really exciting. You've been making big improvements and waves when it comes to your products. brand and your customer experience. And I love to just look at the other side of things sometimes.

It also sounds like there's, I mean, just with the innovation that is happening in this space, how can we be integrating products more into our lives, as you said, like in our homes? That is really exciting. You've been making big improvements and waves when it comes to your products. brand and your customer experience. And I love to just look at the other side of things sometimes.

What are the challenges that you're currently facing?