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Lauren Wood

๐Ÿ‘ค Speaker
2595 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

What are the challenges that you're currently facing?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

What are the challenges that you're currently facing?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Which is expensive now, by the way.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Which is expensive now, by the way.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Which is expensive now, by the way.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I'm like, how much does it cost to have cable TV? It's insane.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I'm like, how much does it cost to have cable TV? It's insane.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I'm like, how much does it cost to have cable TV? It's insane.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I mean, sometimes that competition or the shifts in the market force us to take it a step further and really think about how do we provide more value for the products that we are that we are selling. So I love that story because it's I never would have thought, oh, LG is doing this. But look at that. Yeah.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I mean, sometimes that competition or the shifts in the market force us to take it a step further and really think about how do we provide more value for the products that we are that we are selling. So I love that story because it's I never would have thought, oh, LG is doing this. But look at that. Yeah.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I mean, sometimes that competition or the shifts in the market force us to take it a step further and really think about how do we provide more value for the products that we are that we are selling. So I love that story because it's I never would have thought, oh, LG is doing this. But look at that. Yeah.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Completely. So I have two last questions for you as we wrap up on our time here. And the first is, I'd love to hear about a recent experience that you had with a brand that left you impressed. What was that?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Completely. So I have two last questions for you as we wrap up on our time here. And the first is, I'd love to hear about a recent experience that you had with a brand that left you impressed. What was that?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Completely. So I have two last questions for you as we wrap up on our time here. And the first is, I'd love to hear about a recent experience that you had with a brand that left you impressed. What was that?

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I want to just say Chewy is probably the most common response that I get to that question. Chewy and Apple, you know, but I think it just is such a testament to the way that Chewy not only recovers if there's a mistake, but I think most of the time it's either the customer's mistake or misfortune that Chewy just steps up to the plate around.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I want to just say Chewy is probably the most common response that I get to that question. Chewy and Apple, you know, but I think it just is such a testament to the way that Chewy not only recovers if there's a mistake, but I think most of the time it's either the customer's mistake or misfortune that Chewy just steps up to the plate around.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

I want to just say Chewy is probably the most common response that I get to that question. Chewy and Apple, you know, but I think it just is such a testament to the way that Chewy not only recovers if there's a mistake, but I think most of the time it's either the customer's mistake or misfortune that Chewy just steps up to the plate around.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Mm-hmm, Zappos is another one that I, if you haven't read Delivering Happiness, I highly recommend it to anyone because that, again, Zappos really pioneered, I think, in the space of making their customer service, their marketing.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Mm-hmm, Zappos is another one that I, if you haven't read Delivering Happiness, I highly recommend it to anyone because that, again, Zappos really pioneered, I think, in the space of making their customer service, their marketing.

Experts of Experience
#60 Storytelling 101: CMO of LG Electronics Shares the Key

Mm-hmm, Zappos is another one that I, if you haven't read Delivering Happiness, I highly recommend it to anyone because that, again, Zappos really pioneered, I think, in the space of making their customer service, their marketing.