Leanna Byrne

What does Kodak do?

One of the most consequential decisions was to keep and reinvent in film, even when it was losing money.

Jim invested millions in equipment that had not been manufactured for decades, restoring production capacity and fixing how film was made and sold.

Did Jim ever consider scrapping that side of the business?

Would it have made his life easier to say goodbye?

That is a big name.

So for anyone who's returned to analogue film over the past few years, you can thank the acclaimed Hollywood director Christopher Nolan for having a word with Jim about it.

He must have been convincing because to revive technology that is on its way out costs a lot of time and a lot of money.

Alongside this, Kodak began using its manufacturing more intensively.

The same coating and chemical processes that make film possible, he says, can also be used far beyond photography.

It's investing about $20 million in a new manufacturing plant at the Eastman Business Park in Rochester, New York.

The facility is part of Kodak's Advanced Materials and Chemicals Division and will produce pharmaceutical products.

Seeing as tariffs is something manufacturers around the world are having to deal with, is it affecting Kodak's business?

So you've kind of got around it by not having to cross borders, is it?

Finally, Jim is known as the boss on the factory floor.

He spends a lot of time walking production lines, talking to the people who actually make Kodak's products.

So what does a boss who really values his staff think about AI?

And if you think of how Jim approached the Kodak turnaround, he doesn't seem like a guy to wait around.

Kodak today is smaller than it once was, but it's more focused.

It's no longer trying to be a consumer electronics brand or chase the next digital platform.