Leanna Byrne

But these days, the company wants to be known as a manufacturer.

Today, we hear from the chief executive of how the company reinvented itself and what it takes to bring an industrial icon back from the brink.

You might be old enough to remember what a Kodak moment is.

You think of handing in rolls of film, of glossy printed photos in your hand, organising them into albums.

Even the brand is recognisable, that unmistakable high contrast red and yellow.

But those were the days when it was a consumer camera brand.

And those days are gone.

That's Kodak's chief executive, Jim Continenza.

He took over the company when it went bankrupt.

It was one of the most dramatic corporate collapses of the digital era.

So how did the company get to that point?

Well, let's start from the beginning.

Kodak was founded in 1888 by George Eastman, a former bank clerk from Rochester, New York, where the company is still based.

At the time, photography was expensive, technical and elitist.

Eastman's slogan was simple.

You press the button, we do the rest.

Photography was something ordinary people could do.

By the early 20th century, Kodak was the dominant global photography company in the industry.

At its peak, it controlled 90% of the US film market and roughly 85% of camera sales.

It also employed tens of thousands in Rochester.