Leif Abraham
๐ค SpeakerAppearances Over Time
Podcast Appearances
No, no, still on Fiverr, still running Antco, and we're still an independent unit within Fiverr as well, right?
So after the acquisition, the entire team came over and we're still running Antco, basically the way we did before, but with the support and infrastructure from Fiverr as well.
I mean, we've definitely done a ton of redesign since we joined Fiverr.
But in general, that's like the way you've seen the product now kind of has been also before we got acquired by Fiverr.
So the way we look at the product really is that is the category of freelancing software, the way we define it, right?
So if you're a freelancer, you kind of have a very specific workflow of how you work, right?
And that often is, you know, based off projects.
And if you work based off a project, you, for example, your proposal first and a freelance contract that kind of then dives into your task management and client management, which then dives into your invoices and payments and so on.
And so that is basically that structure is something that we had built out over the span of like two years.
And then basically got acquired by Fiverr in year three, roughly within year three.
Yep.
So in the past, it was a pure just SaaS subscription software that we had there.
And since we joined Fiverr, we made the product entirely free.
So obviously, I can't share any specific numbers on that.
But in general, obviously, we were in the market for a year, year and a half with the product from there.
And then as we joined Fiverr and made the product free, it was less about, hey, we're shutting off this revenue stream and more about a strategic play for Fiverr.
And if you look at the market right now, it's very much about land grab.
Also, by making the product free, it's also just a strategic decision for us to be able to just grab more from the market, also focus more on the product and make the product even more awesome than it was before.
And I have that focus point.
And I think that was the main decision there.