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Leif Abraham

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

No, no, still on Fiverr, still running Antco, and we're still an independent unit within Fiverr as well, right?

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

So after the acquisition, the entire team came over and we're still running Antco, basically the way we did before, but with the support and infrastructure from Fiverr as well.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

I mean, we've definitely done a ton of redesign since we joined Fiverr.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

But in general, that's like the way you've seen the product now kind of has been also before we got acquired by Fiverr.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

So the way we look at the product really is that is the category of freelancing software, the way we define it, right?

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

So if you're a freelancer, you kind of have a very specific workflow of how you work, right?

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And that often is, you know, based off projects.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And if you work based off a project, you, for example, your proposal first and a freelance contract that kind of then dives into your task management and client management, which then dives into your invoices and payments and so on.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And so that is basically that structure is something that we had built out over the span of like two years.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And then basically got acquired by Fiverr in year three, roughly within year three.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Yep.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

So in the past, it was a pure just SaaS subscription software that we had there.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And since we joined Fiverr, we made the product entirely free.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

So obviously, I can't share any specific numbers on that.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

But in general, obviously, we were in the market for a year, year and a half with the product from there.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And then as we joined Fiverr and made the product free, it was less about, hey, we're shutting off this revenue stream and more about a strategic play for Fiverr.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And if you look at the market right now, it's very much about land grab.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Also, by making the product free, it's also just a strategic decision for us to be able to just grab more from the market, also focus more on the product and make the product even more awesome than it was before.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And I have that focus point.

SaaS Interviews with CEOs, Startups, Founders
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

And I think that was the main decision there.

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