Leif Abraham

And the other driver really is that if you look at the freelance market in general, it's like 94% of freelance work

still happens outside of online marketplaces.

And so the Fiverr and the Upwork are really competing within these existing 6% right now.

And obviously that's growing rapidly.

But what Enco is serving is basically all the work that you're doing outside of these online marketplaces.

And that's obviously the interesting thing because we are like the first piece of software that these freelancers use to basically take all that work that they do

basically have done like offline and through email and so on and moving it into an online system, which is then also the first system where then, you know, transactions might happen online, where you have, you know, your client interaction happen online, et cetera, et cetera.

And that's kind of like a first step to basically move that business into an online ecosystem before you ever touch a market.

depending on when you sign up and what kind of plan you had, it was between nine and 25 bucks a month.

Um, we launched more in 2016, um, but we launched a company in 2015, but like product wise, we were in market more within 16.

Yeah.

So I joined this, um, venture firm called pre-hype in New York and, um,

The way the partnership model there is also that every partner is technically an entity.

So you basically get parts of everything you're involved in.

And therefore, technically, I turned freelance just from a legal structure perspective.

And so what happened to me was that, hey, when you turn freelance tomorrow, where do you go?

There's not a place where I go sign up and be freelance.

That didn't really exist.

And so how freelancers were running their business was basically this patchwork workflow.

So I'd have my Dropbox over here, my spreadsheet over there.