Leif Abraham

I used...

my small business accounting software, like a FreshBooks or QuickBooks or something.

And that's kind of how they created their workflow a little bit, you know, and like kind of using like Zapier to stitch everything together in a way.

And that's kind of what was kind of like this like epiphany moment of, you know, why is there not this place where I can just sign up and be freelance and also just a tool that's specifically designed for the workflow of freelancers.

And it's really just starting with solving the issue for myself, for ourselves.

I did it together with my co-founder, Martin, who had the same issue at the time.

between New York and then Argentina, Portugal, Australia.

Yeah, we raised close to $5 million altogether.

It was all equity.

The last raise was from existing investors, so there was Thrive and the other existing investors.

That was in 2017.

Um, obviously I think that's a, in general, that's, that's entire process is obviously exhausting.

Number one, that's the first one.

But I think the other, I know that I want to sell, right.

And the reasons for you as a founder will always be different than the reason for investors, for example.

And there might be difference for even, you know, um, like how employees think about it.

And so for us, it was really the sense of we basically really communicated to the team that it's happening when it was really clear that it's happening.

They obviously knew that we had talks and whatnot because it was a small team at the time, and specifically the ones who were in New York were definitely aware that we had these talks, right?

And we had to fly to Tel Aviv for a five-hour space and whatnot.

And so people were aware, but I think it's also very important for you as a founder to make sure to not