Leif Abraham

make people immediately start thinking of, okay, what would it be if this accident would happen?

What would that mean for me?

Et cetera, et cetera.

And suddenly these questions pop up, these distractions pop up, et cetera, that you don't really want to push on your team yet because obviously that process takes multiple months.

A lot can still go wrong, even in the last days of negotiation, et cetera, et cetera.

And so I think it's also important to keep your team focused on the work and focused on their job, basically, and not to have them be distracted by the potential outcome that might come.

Yeah, so very heavily word of mouth, which was driven by content.

But when we say content, not just like blog posts and whatnot and SEO, but really what we did was we always try to launch something we call like a content stunt within every, basically like every six weeks.

And that basically means something that is talk worthy enough for us to either get some PR, to have some viral effect value on something that we could- Give me an example of one of those.

Potentially post to like a product hunt and so on.

And so we did, for example-

We did a study called Slash Workers, which was basically a study on people having basically multiple professions and so on.

We did a study on remote working called Anywhere Workers, which we've done together with Remote Year.

And so also tapping a partner into that kind of amplifies the audience you have once you launch these things.

We've done things like...

like a legal service, like, so to say, a legal service called Williams & Herrigs, which basically helps you send demand letters to clients that haven't paid you.

And it was actually like an extension that was built into the product of Enco, and it even exists still today.

And, you know, we even charge for the letters being sent.

Yep.

So before the acquisition, we got to close to 60,000 users.