Leif Abraham

Six zero.

And then since the acquisition, we've grown that by about 600%.

And so we're now close to 250,000 users.

Um, so in the past though, there was always also a free plan.

So there were also free users attached to that.

So it was a mix of free users and paying users.

Yeah.

In the past we had, uh, like, so back in the day we had a conversion rates of six, 7% from, from a free to paid.

Uh, it was 60,000 by the way, six, zero.

I think in general, it's not just about where you put the paywall, but what value do you add for paid users, right?

And in terms of value add, at the time back when we were paid, there were things like lower payment fees if you accept online payments, the ability to kind of like white label the product more to bring your own branding in more and not having like

outcalls of ENCO within the experience, things like that.

And I honestly think that these are most often better conversion drivers than, for example, limits.

Limits are good to force someone to the moment of having to make a decision.

But I think what will really bring people over the hump is the value that you provide on the other side.

And so I think for me, it's always, it has to be a combination of the two.

If you only do value, right?

Then what was yours?

Um, so back in the day we had a limit on invoices.

Correct.