Leif Abraham

And then I think there were also some limits around expense tracking and so on, but they were like pretty high.

And I think that's definitely a good point in terms of that.

Did you push back, though?

Hey, if you build a product, I think one big thing out of this is that you want to reach scale.

And I think scale is something that, from a selfish perspective as an entrepreneur, is that you want to see, basically, in theory, millions of people use your product.

That is, I think, something that really makes you excited.

And obviously, you want to build a business, and obviously, you want to grow that and whatnot.

And charging can be a growth driver, just from the perspective of being able to reinvest it and so on.

But obviously, one big thing is you want to reach a certain scale, you want to reach a certain relevancy for people.

And I think that is something that specifically I think also for the team was very exciting in terms of joining Fiverr.

And then also one big thing in terms of how we grew.

So one were these content stunts that we've done.

And the other thing we really like distribution partnerships.

And so one big thing of also what we started talking to Fiverr was from a perspective of distribution partnerships.

And so back in the day, for example, we did something with Envato.

It's like one of the biggest creative asset marketplaces where I buy funds and things like that.

And so they have this subscription offering called Envato Elements.

And so if you subscribe to Envato Elements, you are getting an Encode membership for free with it.

But basically in the background, there was a deal of how we would still make revenue on that through Envato and they were kind of subsidizing it and so on.

And so those types of deals were very effective for us in terms of user acquisition.