Leila Hormozi

You'd have to basically change this entire business in order to make it a bigger sellable business, which is essentially the same as starting over.

And that's all based on your goal.

Because the reason that you have the churn you have is because martial arts studios in general tend to have, you know, they have high churn.

They're typically not very good business owners.

Not very good, but just they're small, right?

They're very volatile.

And so that volatility is reflected in your business.

And volatility in their business and your business therefore creates a business that is not valuable.

And so that's going to be based on them.

The only way that you can get those types of customers who are volatile inherently to be sticky is to look at the things that those people already buy that they don't turn out of.

So what are the things that they buy that they don't turn out of?

If you were to stick with this, and I'm just using this as a mental construct, and then I'll get into more specific examples of what I think you should do next.

But big picture, their payment processor, they don't turn out of.

Their CRM, they don't turn out of.

Um, their insurance, you know what I mean?

Like, like there's, there's things that they don't turn out in marketing stuff.

They will turn out of left and right and center.

Right.

So I think that you have this whole kids education thing.

If it were me.