Leila Hormozi

All right?

So if you were to enter the gym space, you would have to compete against Gym Watch.

And as a reminder, when I entered the gym space, I was the small dog, not the 800-pound gorilla.

We were the small ones.

The tiniest of dogs.

The itty-bitty.

Yeah.

Every time.

So you have to...

comparison only works in the vague, not in the specific.

Meaning, they're comparing your company to their company.

You need to reframe the comparison as comparing you to employee number 86 at that events company.

So it's like, listen, they've been here... You want to lean into it.

You'll be like, listen, they've been here longer.

They've got way more track record experience.

I was like, but...

you're just going to be a number to them.

And if there's a problem, you're going to go to account rep number six and they're not really going to care.

And so it's not, is my company better than their company?

The question you have to ask yourself is whether I'm better and more motivated to help you have an amazing event and experience as a new business owner who will do everything to succeed compared to their hourly or salaried employee who clocks in and clocks out and doesn't care.