Leila Hormozi

That's who you need to compare against.

And if that's the bet, I'll win 10 times out of 10.

that's the reframe when you're starting out all right could you please explain how to decide between a monthly oh you know monthly subscription and what was it and a one-time payment yeah yeah okay cool um it's actually just a math thing so

It's going to ladder up to something called EPCs, which is earnings per click.

And so you get your earnings per click by, say, you have two lines on an Excel sheet.

So this is pure math.

100 clicks to offer one, 100 clicks to offer two.

And so if offer one gets 100 clicks, and let's say you convert 2% of those clicks.

All right, I'll just do the math in front of you.

love when you do man yeah all right i'll be fast with it all right so we get a hundred clicks on both of these we've got a which is our subscription and we've got b which is our lifetime okay so let's say our conversion rate on this is two percent here and let's say our conversion rate on our lifetime offer is three percent on the page whatever all right now our price for our subscription is going to be let's say ten dollars per month

and let's say that our lifetime offer is $50 one time.

That's it.

Now our churn, our churn here, let's say that our churn on this is 10%.

That means our LTV is going to be $100.

So if we have two clicks, 2%, two clicks, and we have 100 LTV, then we're gonna make $200 in total.

100 clicks, which means our EPC is $2.

If we're going through this one, our churn doesn't matter because it's lifetime.

Lifetime value is going to be $50.

And so we got three clicks, which means we got $150.

So our EPC here is going to be 150 divided by 100, which is, I don't know, one and a half, I think.