Leila Hormozi

So this would be our winner, all right?

Now, the big caveat here is that it will take you 10 months to break even on that first offer versus getting five times the cash upfront.

So there's going to be a cash conversion cycle issue that you're going to have to deal with.

Now, these numbers actually don't make sense because realistically you might have higher conversion at a $10 price point than 50.

Then again,

People don't like monthly recurring compared to a one-time payment.

It could go either way.

And so if you're like, how do I pick which one?

You test both.

You look at your earnings per click.

The one that has the earnings per click that's higher is going to be the one that will make you the more money over time.

And as long as you have the cash flow to sustain that, that's the one you do.

If you don't have the cash flow to sustain it, then you have to start rejiggering the money model.

Read the green book.

That's what it was all about.

Boom.

That's right.

Next caller, please.

What do we got?

They were like, too hot.