Lenny Rachitsky

I think you guys started the idea of holding to do a video versus a photo.

There's probably a bunch.

First of all, what's the next thing someone's going to steal?

Do you think?

And the plus, he's just even taking the plus as the name.

Oh, my God.

Let me just ask you, like, as a as a human, how does it what is it?

How does it feel just to see this consistently happen to you?

You guys come up with something awesome.

Someone rips it off, benefits hugely from it, and you have to keep doing that again and again.

That's really interesting hearing, hearing this from you.

And I was going to get to this later.

But we can talk about this now this big investment you've been putting into hardware, like you would think network effects would be the mode.

That's what everybody's always trying to get to because that's classically a great mode.

Are you saying that that's maybe not even as great a mode or that's just not enough?

And then you need something more like say hardware?

It's so interesting.

Like if you think about it, you're working on two of the hardest types of businesses, a consumer social platform and hardware.

And I love that you're doing that.

And this hardware investment, you've been at it for a long time there.