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Leo Bassam

๐Ÿ‘ค Speaker
321 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

BetaList.com.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

BetaList.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

Yes.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

Yep.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

But we actually did our soft launch with AppSumo, which helped us get quite a lot of beta testers outside.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

Yep.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

Walk me through how BetaList works.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

So we basically submitted our website there.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

We paid for it so it goes there quicker than basically in a few days, times a week or two.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

And we got a lot of interest.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

And so we signed them up for the Plutio account and asked them for feedback.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

And some of them just stayed with us ever since.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

okay and the um were they signing up for actual paid plans or are these free plans well it was free plan at the time we didn't start charging until uh last end of last year yeah because so obviously appsumo deals you know they're tricky because they basically just give you a bunch of discount bargain hunters that want lifetime plans so how did you how did you convert people from that uh promotion to actual monthly paying customers um add-ons

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

So give us more detail there, right?

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

So how many people did you sign up via that promotion?

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

How much money did you make from that?

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

And then how did you convert them to monthly?

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

So we've got about 7,000 users out of the AppSumo launch back in last year.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

And we just started signing them up for the white label, which we launched a couple of months ago.

SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?

So they would have to pay about $9 to sign up for the white label.