Leo Bassam
👤 Speaker
321
total appearances
Appearances Over Time
Podcast Appearances
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Okay.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
And how many of the 7,000 signed up?
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
I don't have that number on hand, sorry.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Okay, well, give me a range is fine.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
I would say 400 or so.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Okay, about 400 went from basically one-time lifetime value to a white label $9 a month plan.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Correct.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Okay, and what do they look like in terms of churn?
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Our churn is quite low at the moment.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
It's at 5% or so.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
5%?
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Yeah.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
That's 5% logo churn per month?
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Yes.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Okay.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
So, I mean, yeah, that's low, but it's still actually fairly high to build a real SaaS company.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
I mean, you'll churn through about 60% of your user base in a year.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
How do you get that churn lower?
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
Well, most of our customers churn because of the onboarding.
SaaS Interviews with CEOs, Startups, Founders
1604 Would You Sell "One Time For Life" Plans If You're Trying to Build an Enduring SaaS Company?
So we don't have any onboarding materials at the moment.