Lewis Bollard

$10 million?

That would be my guess.

Whereas the venture capital on the alternative proteins has been in the billions over the last few years.

I think both of these are important.

I think that I can see why alternative proteins have a more promising allure to investors.

First, there could be higher margins.

But second, it feels more like the electric vehicle or the solar that just totally replaces the old practice.

It's something totally new that replaces it.

And I think it has that potential for some portion of the market.

But what I don't see happening anytime soon is the entire market switching over to these alternative proteins.

And so I think we need alternative proteins to meet the world's growing demand for proteins so that we don't just have ever more factory farming.

And we need humane technology to reduce the suffering within the factory farming that does exist.

I think we made a mistake as a movement making this about personal diet.

I think it's great when folks want to make a personal diet decision, whether that is eating less meat or meat for more humane sources.

But the focus should not be on the individual.

This is not how large scale social change occurs.

I think we need government reform.

I think we need corporate reform.

And people can be a part of that regardless of what they eat, regardless of what their diet is.

I think that we need people to be advocates and funders and supporters of this cause.