Lewis Bollard

And indeed, there are companies and there are places like Denmark where the industry has already moved entirely toward these higher welfare birds.

They have way better welfare outcomes.

They suffer way less.

What's different about them?

So the first thing about them is they are more balanced overall.

So where the industry has just selected for rapid breast meat growth and for really efficient feed conversion.

these birds have been bred to have robustness.

So they have broader legs, so their legs don't collapse.

They have better cardio systems, so they don't develop all these cardio problems.

And in general, they've just been bred for welfare outcomes.

We're just like, let's just breed a bunch of birds and find the ones that die less and generally seem- And are they less economical?

They're slightly less economical.

I mean, this is why, because they haven't been ruthlessly selected for those two variables of breast meat yield and feed conversion.

So they cost a little bit more.

And this is why you need advocacy to get people to adopt them, right?

And so there has been huge advocacy in France, in Germany, in Denmark to get this.

And in fact, just last month, the largest French chicken producer, the LDC Group, committed to moving its two main brands to these higher welfare genetics.

Yeah, I mean, I think you're right.

This is the story of a lot of the industry's efforts to improve welfare.

So for example, there was a study back in the 90s where they taught chickens how to select pain relief laced feed.