Lewis Bollard

And they found the broiler chickens were all selecting the pain relief laced feed, suggesting they were all in chronic pain.

And the industry said like, don't worry, we'll address it.

We'll strengthen their legs.

So they went away and they strengthened their legs for a bit.

And then they were like, wow, it's great.

The chickens have stronger legs now.

They can go and eat more stuff and we can put more weight on those legs.

And so then they made them bigger and essentially undid those gains.

And in recent years, we've seen the mortality rate in the industry rising again and getting worse.

So presumably they have just pushed so far again in that direction.

So I think that's a major risk.

I think this is why you need government or corporations involved.

This is why you need government setting down a baseline standard saying, you can't go below this welfare floor.

For instance, in Denmark, the government is strongly encouraging the move toward these high welfare breeds and looking to ban low welfare outcome breeds entirely.

And you need to maintain those higher welfare outcomes.

And I think this is what you need in corporate supply chains too.

So this is also what you see with the French retailers moving away from these low welfare breeds.

You need them to maintain those standards because you're right, the industry left on its own will always find a race to the bottom.

I think it probably tilts toward more suffering.

Hmm.